2026-05-17T10:46:43Z http://ejournal.upnjatim.ac.id/index.php/jbi/oai

oai:ejournal.upnjatim.ac.id:article/3444 2022-10-25T04:07:08Z jbi:ART

ANALISIS PENERAPAN POLA FREEMIUM DALAM MODEL BISNIS APLIKASI STEAMING MUSIK SPOTIFY (STUDI KASUS MODEL BISNIS FREEMIUM PADA APLIKASI SPOTIFY) Kusuma, Yanda Bara Kusumasari, Indah Respati; ind Seiring kemajuan teknologi, konsumsi dan distribusi musik dunia telah bergeser ke digital. Musik dengan format digital bisa dipindah, disalin, atau bahkan dihapus sehingga masih dijumpai lagu bajakan yang diputar di berbagai negara. Salah satu alternatif penyelamat bagi industri musik adalah hadirnya aplikasi streaming musik, yang merupakan cara sah untuk mendengarkan musik dengan membayar lisensi karena perusahaan bekerja sama dengan perusahaan rekaman. Spotify merupakan salah satu aplikasi streaming musik yang merupakan contoh dari model bisnis freemium yang dapat digunakan pengguna secara gratis atau berbayar. Penelitian ini berfokus pada analisis penerapan model bisnis freemium terhadap aplikasi Spotify. Metode penelitian ini menggunakan metode penelitian kualitatif deskriptif, dimana data diambil data sekunder berupa informasi perusahaan antara lain; profil perusahaan, layanan yang diberikan aplikasi Spotify, business model canvas Spotify, model bisnis perusahaan, serta review pengguna yang termuat dalam Google Playstore. Hasil yang diperoleh yakni masih ditemui pengguna yang mengeluh mengenai sistem yang sering mengalami gangguan seperti lagu tiba-tiba berhenti dan aplikasi mogok terus menerus, sehingga pengguna menyayangkan karena telah membayar layanan tersebut tetapi tidak sesuai yang diharapkan. Selain itu, masih ditemukan pengguna yang kesulitan dalam melakukan pembelian Freemium melalui aplikasi yang terkesan rumit dan kesulitan untuk tersambung. Di samping banyaknya keluhan yang masuk, masih juga ditemui respon pelanggan yang mengapresiasi baik dari segi harga yang ditawarkan oleh Spotify yang ramah di kantong pelajar serta adanya fitur-fitur menarik dibandingkan pesaing yang lain seperti tersedianya fitur lirik yang sangat membantu, opsi untuk shuffle dan masih banyak lainnya DOI : https://doi.org/10.33005/jbi.v13i2.3444 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3444 10.33005/jbi.v13i2.3444 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3800 2023-05-08T07:54:28Z jbi:ART

PENGARUH KOMPENSASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA PNM CABANG LAMONGAN Lia, Nirawati; Universitas Pembangunan Nasional Veteran Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional Veteran Jawa Timur Sumber daya manusia memerankan peranan yang menentukan dalam kehidupan sebuahorganisasi dan mencapai tujuan perusahaan. PNM Cabang Lamongan sebagai suatu lembagapembiayaan dan pemodalan dituntut untuk bekerja dengan optimal agar tercapainya pencapaianyang tinggi dari kinerja karyawannya. Penelitian ini bertujuan untuk mengetahui pengaruh simultandan parsial kompensasi dan kompetensi terhadap kinerja karyawan pada PNM Cabang Lamongan.Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini menggunakan sumber primer yaitudata yang diambil langsung dari kuesioner yang diisi oleh responden. Sampel yang. Populasi dalampenelitian ini sebanyak 45 karyawan dengan penentuan sampel yaitu sampel jenuh. Teknik analisisdata menggunakan analisis regresi linier berganda. Uji hipotesis menggunakan uji F dan uji t. Hasilanalisis secara simultan (Uji F) menunjukkan bahwa Kompensasi (X1) dan Kompetensi (X2)berpengaruh signifikan terhadap Kinerja Karyawan (Y), dengan hasil Fhitung (11,710) > Ftabel (3,22).Secara parsial kompensasi dan kompetensi berpengaruh signifikan terhadap kinerja karyawan PNMCabang Lamongan dengan nilai thitung (2,731) > ttabel (2,018) untuk X1 dan nilai thitung (3,725) > ttabel (2,018) untuk X2. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3800 10.33005/jbi.v14i1.3800 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2896 2022-06-21T06:22:02Z jbi:ART

Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen Shopee di Kota Tuban Tri Alfiyah, Muhammida; Universitas Pembangunan Nasional Veteran Jawa Timur Prabowo, Budi; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh promosipenjualan dan shopping lifestyle terhadap impulse buying pada konsumen Shopee di KotaTuban. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel dalam penelitianini berjumlah 100 responden pengguna Shopee di Kota Tuban. Teknik penarikan sampelyang digunakan adalah nonprobabality sampling dengan purposive sampling. Data diperolehdengan menyebarkan kuesioner. Analisis data menggunakan analisis regresi liner bergandadiolah dengan SPSS versi 25. Hasil penelitian menunjukkan bahwa Promosi Penjualan (X1)dan Shopping Lifestyle (X2) secara simultan berpengaruh signifikan terhadap Impulse Buying(Y) pada konsumen Shopee di Kota Tuban. Secara parsial Promosi Penjualan (X1)berpengaruh tidak signifikan terhadap Impulse Buying (Y) pada konsumen Shopee di KotaTuban. Shopping Lifestyle (X2) secara parsial berpengaruh signifikan terhadap ImpulseBuying (Y) pada konsumen Shopee di Kota Tuban. Kata Kunci: Promosi Penjualan, Shopping Lifestyle, dan Impulse Buying.DOI : https://doi.org/10.33005/jbi.v12i2.2896 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2896 10.33005/jbi.v12i2.2896 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2897 2022-06-21T06:22:33Z jbi:ART

STRATEGI BAURAN PEMASARAN MIE JADES Permata Sari, Arinda Sulistyawati, Lisa; Universitas Pembangunan Nasional Veteran Jawa Timur Tujuan penelitian ini adalah untuk mengetahui bagaimana pengembangan bauran pemasaran yangberdasarkan unsur 4P (Product, Price,Promotion, and Place) Mie Jades.Dalam penelitian ini yang menjadi populasi adalah seluruh konsemen atau pembeli produk mie jades.Tehnik sample yang digunakan adalah Purposivesampling yang berarti peneliti tidak mengetahuijumlah konsumen yang membeli Mie Jades. Tehnik analisa data menggunakan analisis SWOT.Hasil penelitian menunjukkan sebaiknya Mie Jades Trowulan meminimalkan kelemahan yang ada,seperti meningkatkan sistem keuangan yang manual menjadi sistem keuangan yang Modern denganmenggunakan komputer, dan meningkatkan kegiatan promosi baik online maupun mulut ke mulut.Dengan melihat posisi atau tempat autlet pada Kwadran I maka di sisni Mie Jades memiliki peluangdan kekuatan sehingga bisa memanfaatkan peluang dengan maksimal.Kata Kunci : Strategi Bauran Pemasaran  DOI : https://doi.org/10.33005/jbi.v12i2.2897 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2897 10.33005/jbi.v12i2.2897 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3446 2022-10-25T04:08:52Z jbi:ART

PENGARUH FLASH SALE, DISKON, DAN SUBSIDI GRATIS ONGKIR TERHADAP PERILAKU IMPULSE BUYING PENGGUNA MARKETPLACE SHOPEE (Studi pada Mahasiswa Aktif Administrasi Bisnis UPN "Veteran" JawaTimur) Kusumasari, Indah Respati Penelitian ini disusun untuk mencari hubungan yang terjadi antara Flash Sale (X1), Diskon (X2), dan Subsidi Gratis Ongkir (X3) terhadap perilaku Impulse Buying (Y) pengguna marketplace Shopee yang sekaligus merupakan mahasiswa program studi Administrasi Bisnis UPN “Veteran” Jatim. Penelitian ini menggunakan metode survei dengan pendekatan kuantitatif menghasilkan bahwa tidak ada hubungan antara variabel flash sale dan subsidi gratis ongkir dengan variabel impulse buying, karena kedua variabel tersebut tidak berpengaruh signifikan terhadap perilaku impulse buying. Selain itu, penelitian ini menunjukkan bahwa terdapat hubungan antara variabel diskon dengan variabel impulse karena variabel ini berpengaruh signifikan terhadap perilaku impulse buying. Berdasarkan hasil analisis regresi menunjukkan bahwa flash sale, diskon, dan subsidi gratis ongkir secara simultan berpengaruh terhadap impulse buying. DOI : https://doi.org/10.33005/jbi.v13i2.3446 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3446 10.33005/jbi.v13i2.3446 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2596 2022-06-21T06:29:19Z jbi:ART

PENGARUH E-SERVICE QUALITY, BRAND IMAGE dan HARGA TERHADAP MINAT BELI KONSUMEN ONLINE SHOP BLIBLI.COM (Studi Kasus Konsumen Blibli.com UPN “Veteran” Jawa Timur) Januar Reza, Ramadhan; Universitas Pembangunan Nasional Veteran Jatim rusdi, Hidayat; Universitas Pembangunan Nasional Veteran Jatim This study aims to determine how the influence of E-Service Quality, BrandImage and Harga on Minat Beli Konsumen in Blibli.com Online Shop. In thiscase the researcher took a sample in the UPN "Veteran of East Java. The research method used is descriptive research with a quantitative approach.Data collection techniques through the distribution of questionnaires torespondents. The population in this study is the Blibli.com UPN "Veteran"Consumer in East Java. The sample uses a purposive sampling method. thesampling technique with the characteristics of consumers who have madepurchases at Blibli.com Online Shop 2-3 times. Data analysis techniques in thisstudy used descriptive analysis techniques per variable and multiple linearregression analysis. Based on the results of the analysis using the t test, it is concluded that the E-Service Quality variable partially influences the variable of Minat BeliKonsumen then concluded the Price variable partially effect on Minat BeliKonsumen, Based on the results of the analysis using the F Test, the E-Service Quality,Brand Image and Harga variables were jointly and simultaneously influentialand significantly affected the Blibli.com Online Shop Minat Beli Konsumen inthe research case in the UPN "Veteran East Java consumer environment. Keywoord :E-Service Quality, Brand Image, Harga, Minat Beli Konsumen  DOI : https://doi.org/10.33005/jbi.v12i1.2596 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2596 10.33005/jbi.v12i1.2596 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2898 2022-06-21T06:25:06Z jbi:ART

PENGARUH PROMOTION MIX DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN SUBSCRIPTION APLIKASI LAYANAN STREAMING PREMIUM MUSIK SPOTIFY Mahendra Adani, Rakha Hidayat, Rusdi; Universitas Pembangunan Nasional Veteran Jawa Timur Aplikasi yang sedang populer bagi individu yang memiliki hobi atau menggemari musiksaat ini adalah aplikasi streaming music Spotify. Tujuan dari penelitian ini adalah untukMengetahui Pengaruh promotion mix dan citra merek secara parsial terhadapKepuasan Pelanggan Subscription Aplikasi Layanan Streaming Premium Musik Spotifysecara parsial maupun simultan. Penelitian ini merupakan penelitian kuantitatif denganmetode survey. Sampel dalam penelitian ini adalah 100 responden yang sudah pernahmenggunakan dan mengunduh aplikasi music streaming Spotify dengan menggunakanteknik probability sampling. Pengumpulan data dalam penelitian ini adalah denganmenyebarkan kuesioner. Teknik analisis dalam penelitian ini menggunakan analisiregresi linier berganda. Hasil analisis dalam penelitian ini dibuktikan bahwa: (1)Promotion Mix dan Citra Merek secara simultan berpengaruh terhadap KepuasanPelanggan; (2) Promotion Mix secara parsial berpengaruh terhadap KepuasanPelanggan; (3) Citra Merek secara parsial berpengaruh terhadap KepuasanPelanggan.Kata kunci : Promotion Mix, Citra Merek, Kepuasan Pelanggan DOI : https://doi.org/10.33005/jbi.v12i2.2898 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2898 10.33005/jbi.v12i2.2898 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2597 2022-06-21T06:30:35Z jbi:ART

PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP PRESTASI KERJA KARYAWAN PT PERKEBUNAN NUSANTARA XI SURABAYA Nur Fadhilah, Yuliasri; Universitas Pembangunan Nasional Veteran Jawa Timur Budi, Prabowo; Universitas Pembangunan Nasional Veteran Jawa Timur Human resources is one of the most important reasons which value andsupport the success of the company. This study is conducted to find out andanalyze The Actual Impact Of Motivation And Compensation To Employee'sAchievement Of  PT Perkebunan Nusantara XI SurabayaThis study is kind of descriptive and applied the quantitative researchmethod. Population is all employees with a sample amount of 70 respondents. Ituses multiple linear regression analysis techniques and research methods usingproportionate stratified random sampling technique.Based on the results of analysis in this study, there is a simultaneousimpact between motivation and compensation to employee's achievement withvalue F Count > F Table (24.051 > 3.13). 1 There is partial impact of motivationto employee's achievement with result T Count > T Table (6.819 > 1.996). 2Thereis partial impact of compensation to employee's achievement with value T Count> T Table (2.129 > 1.996). 3Keywords: Motivation, Compensation, Employee Achievement  DOI : https://doi.org/10.33005/jbi.v12i1.2597 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2597 10.33005/jbi.v12i1.2597 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2899 2022-06-21T06:25:40Z jbi:ART

PENGARUH STORE ATMOSPHERE DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA TERAS RUMAH CAFÉ SURABAYA Ihyaul Ulumuddin, Yusril Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Store Atmosphere terhadapMinat Beli konsumen pada Teras Rumah Café Surabaya. (2) Pengaruh Harga terhadapMinat Beli konsumen pada Teras Rumah Café Surabaya. (3) Pengaruh simultan antarastore atmosphere dan harga terhadap minat beli konsumen Teras Rumah Café Surabaya.Metode penelitian ini menggunakan metode kuantitatif yang dikategorikan dalampenelitian survei, dengan instrumen penelitian berupa kuesioner. Populasi dalampenelitian ini adalah pengunjung café teras rumah. Jumlah sampel ditentukan berdasarkanunknown populations yaitu 96 responden. Teknik analisis data yang digunakan adalahanalisis regresi berganda dengan bantuan software SPSS. Hasil penelitian inimenunjukkan bahwa store atmosphere tidak berpengaruh langsung terhadap minat belikonsumen teras rumah café surabaya, sedangkan harga berpengaruh langsung terhadapminat beli konsumen teras rumah café surabaya.Kata kunci : Store Atmosphere, Harga, Minat Beli Konsumen  DOI : https://doi.org/10.33005/jbi.v12i2.2899 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2899 10.33005/jbi.v12i2.2899 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2900 2022-06-21T06:26:12Z jbi:ART

PERANAN SEGMENTASI PASAR DALAM MENENTUKAN STRATEGI BISNIS UNTUK MENINGKATKAN VOLUME PENJUALAN BERGAS COFFEE SURABAYA Nurfadillah, Laily Dwi Susanti, Ety; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini berjudul peranan segmentasi pasar dalam menentukan strategi bisnis untukmeningkatkan volume penjualan bergas coffee yang bertujuan untuk mengetahui : (1) Untukmengetahui strategi pemasaran segmentasi pasar yang diterapkan pada bergas coffee, (2) Untukmenganalisis atau mengetahui peranan segmentasi pasar dalam menentukan strategi bisnis untukmeningkatkan volume penjualan bergas coffee.Penelitian ini menggunakan metode penelitian kualitatif dengan tipe penelitian deskriptif,dimana sumber penelitian ini diperoleh menggunakan teknik pengambilan data wawancara,observasi, dan pemanfaatan dokumen yang berkaitan dengan peran segmentasi pasar untukmenentukkan strategi bisnis untuk meningkatkan volume penjualan bergas coffee. Lokasipenelitian pada penelitian ini adalah “bergas coffee” yang berlokasi Di Jalan Kalibutuh No. 02A, Tembok Dukuh, Kec. Bubutan, Kota Surabaya. Penentuan informan dilakukan dengan tekniksampling insidental dan sampling purposive selanjutnya, teknik analisis data yang digunakanpada penelitian ini yaitu reduksi data, penyajian data dan penarikan kesimpulan. Dimanapopulasinya adalah tempat usaha bergas coffee yang terdiri dari owner 1 orang, karyawan 2orang, pengunjung pada masa pandemi ini kurang lebih tiap harinya sekitar 25 orang hal itudikarenakan masa pandemi Covid 19 ini. Sampel terdiri dari 1 orang pemilik bergas coffee, 2orang karyawan bergas coffee serta ± 10 orang konsumen/ pembeli di bergas coffee. karenapada saat penelitian peneliti hanya bertemu 10 orang.Pada Penelitian ini diperoleh hasil pembahasan, yaitu dimana pada Bergas Coffeemenggunkan beberapa segmentasi diantaranya Segmentasi Geografis, Psikografis, Demografis.Berdasarkan segmentasi tersebut Bergas Coffee menentukan strategi bisnisnya yaitumenggunakan strategi Bauran Pemasaran, dimana strategi tersebut berjalan efektif untukmeningkatkan volume penjualan pada Bergas Coffee.Kata Kunci : strategi, segmentasi pasar, volume penjualan DOI : https://doi.org/10.33005/jbi.v12i2.2900 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2900 10.33005/jbi.v12i2.2900 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2599 2022-06-21T06:37:19Z jbi:ART

ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA LAYANAN EKSPEDISI POS INDONESIA Muhammad Ali, Fikri; Universitas Pembangunan Nasional Veteran Jawa Timur Ety Dwi, Susanti; Universitas Pembangunan Nasional Veteran Jawa Timur Pos Indonesia is a company engaged in goods delivery services that already have about24,000 service points that reach almost all sub-districts and villages/ villages, to remotelocations in Indonesia. This study explains what factors consumers consider in using PosIndonesia expedition services, which aims to know what factors influence consumers in usingPos Indonesia expedition services. Research method using quantitative research type, Factors - factors studied is marketingmix (7P). In this study, the population is Kebon Rojo Surabaya post office, while the sampleis as many as 100 respondents who have used Pos Indonesia expedition services. The sampleis obtained from unknown population formula with accidental sampling method that usescriteria to be considered as a sample (Purposive Sampling). The results of the calculation of factor analysis by including 18 variables obtained thatKMO measure of sampling adequency (MSA) of 0.858 and barlett's test of 672,998 with asignificance rate of 0.000. Based on the analysis of factors using rotation (varimax) it can beobtained manifest variables with a total of 4 new factors, namely consumer satisfactionfactors, service factors, consumer perception factors, and Branding factors. Of the 4 newfactors obtained, the four factors qualify as factors because they have an eign value of morethan 1, and the most considered variable is a comfortable waiting room variable. Keywords: Product Variations, Memorable Brand, Service Quality, Price Variants,Affordable Prices, Price According to Quality, Strategic Location, Easy to FindLocation, Interesting Ads, Promotions Through Social Media, Promotions ThroughBrochures, Employee Appearance, Employee Courtesy, Employee Responsiveness,Timely Delivery, Fast Claim Process, Comfortable Waiting Room, Cleanliness.  DOI : https://doi.org/10.33005/jbi.v12i1.2599 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2599 10.33005/jbi.v12i1.2599 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2901 2022-06-21T06:26:59Z jbi:ART

PENGARUH STATUS SOSIAL EKONOMI ORANG TUA, TEMAN SEBAYA, DAN UANG SAKU TERHADAP MINAT BERWIRAUSAHA DENGAN LITERASI FINANSIAL SEBAGAI VARIABEL INTERVENING (Studi Pada Mahasiswa Program Studi Administrasi Bisnis UPN “Veteran” Jawa Timur) Nita Tiar Puspita Sari, Raka Andarini, Sonja; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini menggunakan mahasiswa program studi Administrasi Bisnissebagai objek penelitian. Tujuan penelitian ini adalah untuk mengetahui danmenganalisis pengaruh status sosial ekonomi orang tua, teman sebaya, dan uangsaku terhadap minat berwirausaha dengan literasi finansial sebagai variabelintervning.Metode penelitian ini menggunakan pendekatan kuantitatif. Populasipenelitian adalah mahasiswa program studi Administrasi Bisnis UPN “Veteran”Jawa Timur tahun angkatan 2016-2019. Penentuan sampel menggunakan unknownpopulation dan teknik penarikan sampel proportionate stratified random sampling.Jumlah sampel sebanyak 100 orang. Teknik analisis data menggunakan metodeanalisis jalur.Hasil penelitian ini menunjukkan bahwa secara langsung variabel StatusSosial Ekonomi Orang Tua (X1), Teman Sebaya (X2), Uang Saku (X3) dan LiterasiFinansial (Z) berpengaruh terhadap Minat Berwirausaha (Y). Secara tidak langsungvariabel Status Sosial Ekonomi Orang Tua (X1), Teman Sebaya (X2), Uang Saku(X3) dan Literasi Finansial (Z) berpengaruh terhadap Minat Berwirausaha (Y).Kata Kunci : Status Sosial Ekonomi Orang Tua, Teman Sebaya, Uang Saku,Literasi Finansial, dan Minat Berwirausaha.  DOI  : https://doi.org/10.33005/jbi.v12i2.2901 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2901 10.33005/jbi.v12i2.2901 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2600 2022-06-21T06:37:47Z jbi:ART

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA PERUSAHAAN TOPSELL OPPO REALME DI KOTA MOJOKERTO Nur Arya, Adhirajasa; Universitas Pembangunan Nasional Veteran Jawa Timur Siti Ning, Farida; Universitas Pembangunan Nasional Veteran Jawa Timur Perusahaan ini bergerak dalam bidang ritel smartphone dan aksesoris yangberlokasi di kota Mojokerto, Jawa Timur. Setiap perusahaan pasti pernahmelakukan kegagalan dalam layanan. Namun, yang penting bagi pelanggan, bukanseberapa besar kesalahan yang telah dilakukan, tetapi sejauh mana perusahaanbersedia memperbaiki kondisi itu. Penelitian ini bertujuan untuk mengetahuiapakah Bauran Pemasaran berpengaruh terhadap Volume Penjualan. Penelitian inimenggunkan objek Perusahaan TOPSELL Mojokerto.Dalam penelitian ini populasinya ialah pelanggan TOPSELL Mojokerto.Sedangkan sampelnya sebanyak 100 responden, yaitu pelanggan yang memilikiusia 20 tahun keatas, jenis kelamin dan pendidikan. Sampel tersebut diperolehdengan rumus unknown population, sedangkan pengumpulan datanyamenggunakan kuisioner dengan menggunkan metode Non Probality Sampling dandengan teknik Purposive Sampling.Penggunaan hipotesis dalam penelitian ini menggunakan analisis model stastikyang terdiri dari Uji Validitas, Uji Reabilitas, Uji Asumsi Klasik, Regresi LinierBerganda, Uji F dan Uji t. Hasil penelitian ini terdapat pengaruh secara parsial darimasing-masing variabel bebas terhadap variabel terikat yaitu menggunakan uji t.Pada Uji F juga menghasilkan fakta bahwa F hitung lebih besar dari F tabel yaitu9,460 > 0,05. Sehingga dapat disimpulkan bahwa Bauran Pemasaran secarasimultan mempunyai pengaruh terhadap Volume Penjualan.  DOI : https://doi.org/10.33005/jbi.v12i1.2600 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2600 10.33005/jbi.v12i1.2600 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2902 2022-06-21T06:27:38Z jbi:ART

PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT ALDACO CITRA JAYA DI GRESIK Teguh Santoso, Robi Ning Farida, Siti; Universitas Pembangunan Nasional Veteran Jawa Timur Tujuan penelitian ini adalah untuk mengetahui pengaruh kompensasi dan motivasikerja secara bersama-sama (simultan) maupun parsial terhadap kinerja karyawanpada PT ALDACO CITRA JAYA di Gresik. Sampel pada penelitian ini sebanyak 80responden. Metode yang digunakan yaitu deskriptif kuantitatif yaitu uji validitas, ujireliabilitas, analisis regresi linier berganda, pengujian hipotesis melalui uji F dan uji tdengan menggunakan program SPSS 26 for Windows. Hasil uji validitas dari variabelkompensasi, motivasi kerja dan kinerja karyawan menunjukkan bahwa semua butirpernyataan kuesioner valid karena nilai rhitung > rtabel. Hasil analisis uji reliabilitasmenunjukkan bahwa seluruh pernyataan reliabel dikarenakan nilai Cronbach Alpha0,825 > 0,6. Hasil analisis regresi liner berganda menunjukkan bahwa kinerjakaryawan dipengaruhi oleh kompensasi dan motivasi kerja dengan persamaan Y =11,941 + 0,195 X1 + 0,256 X2 + e. Hasil analisis uji F menunjukkan nilai Fhitung >Ftabel yaitu 8,025 > 3,11 maka H0 ditolak pada tingkat signifikansi 5% dan H1diterima. Sehingga dapat disimpulkan secara simultan variabel Kompensasi (X1) danMotivasi Kerja (X2) secara bersama-sama mempunyai pengaruh yang signifikanterhadap Kinerja Karyawan(Y).Hasil analisis uji t variabel kompensasi menunjukkanbahwa nilai thitung 2,411 > ttabel 1,999 maka H0 ditolak pada tingkat signifikansi 5%sehingga dapat diambil kesimpulan secara parsial variabel Kompensasi (X1)berpengaruh secara signifikan terhadap kinerja Karyawan (Y). Hasil analisis uji tvariabel motivasi kerja menunjukkan nilai thitung 3,673 > ttabel 1,999 maka H0 ditolakpada tingkat signifikansi 5% sehingga dapat diambil kesimpulan secara parsialvariabel Motivasi Kerja (X2) berpengaruh secara signifikan terhadap kinerjaKaryawan (Y).Kata Kunci: KOMPENSASI, MOTIVASI KERJA, KINERJA KARYAWAN  DOI : https://doi.org/10.33005/jbi.v12i2.2902 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2902 10.33005/jbi.v12i2.2902 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4200 2023-12-15T02:07:47Z jbi:ART

Pengaruh Rasio Likuiditas, Rasio Solvabilitas, Rasio Aktivitas, dan Rasio Profitabilitas Terhadap Financial Distress Perusahaan Pariwisata Terdaftar Bei Periode 2018-2022 Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini menganalisis pengaruh rasio keuangan (rasio likuiditas, rasio solvabilitas, rasio aktivitas,dan rasio profitabilitas) terhadap Financial Distress pada perusahaan pariwisata yang terdaftar diBursa Efek Indonesia periode 2018-2022. Sampel dari penelitian ini adalah 17 perusahaan pariwisatayang dipilih menggunakan teknik purposive sampling. Metode yang digunakan dalam penelitian iniadalah regresi logistik. Hasil dari penelitian ini menunjukkan bahwa Rasio Likuiditas dan rasioprofitabilitas berpengaruh positif terhadap Financial Distress, sementara Rasio Solvabilitas dan rasioaktivitas tidak berpengaruh secara signifikan. Secara simultan, rasio likuiditas, rasio solvabilitas, rasioaktivitas, dan rasio profitabilitas memiliki pengaruh yang signifikan terhadap Financial Distress.Kata kunci : Financial Distress, Current Ratio, Debt To Equity Ratio, Total Asset Turn Over, ReturnOn Asset Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4200 10.33005/jbi.v14i2.4200 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2601 2022-06-21T06:38:17Z jbi:ART

PENGARUH KOMPENSASI, MOTIVASI KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SHELTER Rifky, Oktafianto; Universitas Pembangunan Nasional Veteran Jawa Timur Aufa Izzuddin, Baihaqi; Universitas Pembangunan Nasional Veteran Jawa Timur This study aims to determine (1) the effect of compensation on the performance ofemployees of PT. Shelter (2) the influence of motivation on employee performance at PT.Shelter (3) the effect of work discipline on employee performance at PT. Shelter.This research method uses quantitative methods. The population in this study wereemployees of PT. Shelter. The sampling technique used Probability sampling by usingstratified random sampling and took 41 respondents. The data analysis technique used ismultiple linear regression analysis.Based on the results of this study that Fcount namely H0 is rejected and H1 is accepted so itcan be concluded that the independent variable is Compensation (X1), work motivation(X2), Work discipline (X3) has a significant influence on the Performance variable (Y) ofPT. Shelter. Compensation tcount results namely H0 are accepted at a significance level of5% so that the conclusion is partially the compensation variable (X1) has a significant effecton Employee Performance (Y). The result of work motivation is that H0 is rejected at the5% significance level so the conclusion is partially the Work Motivation variable (X2) has asignificant influence on Employee Performance (Y). while the results of the WorkDiscipline Tcount that is H0 rejected at the 5% significance level so that the conclusion ispartially the Work Discipline variable (X2) has a significant effect on EmployeePerformance (Y). Keywords: Compensation, Work Motivation, Work Discipline, Employee Performance DOI : https://doi.org/10.33005/jbi.v12i1.2601 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2601 10.33005/jbi.v12i1.2601 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2903 2022-06-21T06:28:06Z jbi:ART

STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT. GROEN INDONESIA Ayu Pangastuti, Trisyani Nurhadi, Nurhadi; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini didasarkan pada ketertarikan peneliti terhadap strategi pemasaranPT. Groen Indonesia untuk meningkatkan volume penjualan. Penelitian ini bertujuan untukmenganalisis strategi pemasaran dalam meningkatkan penjualan pada PT Groen Indonesia.Penelitian ini mempergunakan pendekatan dekriptif. Data dikumpulkan mengguankanteknik wawancara, selanjutnya dianalisis menggunakan teknik analisis STP (Segmenting,Targeting, Positioning) dan analisis SWOT (Strengths, Weaknesses, Opportunities,Threats). Analisis STP menunjukkan bahwa secara segmentasi customer perusahaansangat concern di bidang kebersihan. Secara targeting, targetnya adalah instansipemerintah ataupun swasta yang memiliki kesadaran lingkungan. Positioning yang ingindibangun adalah menjadi penyedia produk berkualitas tinggi dan memudahkan customerbaik dalam fungsi serta kemanfaatannya yang tinggi. Kemudian hasil penelitianmenemukan bahwa Hasil analisis SWOT menggunakan perhitungan IFAS dan EFASmenghasilkan posisi perusahaan pada kuadran kedua dalam Diagram Cartesius (koordinat0,55 : -0,42). Artinya kondisinya cukup baik karena memiliki kekuatan yang bagus, namunmemiliki ancaman yang mendorong perusahaan untuk melakukan inovasi dan diversifikasiproduk maupun pelayanannya.Kata Kunci: Strategi Pemasaran, Analisis STP, Analisis SWOT  DOI : https://doi.org/10.33005/jbi.v12i2.2903 Program Studi Ilmu Administrasi Bisnis 2021-12-03 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2903 10.33005/jbi.v12i2.2903 Jurnal Bisnis Indonesia; Vol 12, No 2 (2021) en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3447 2022-10-25T04:09:40Z jbi:ART

PARTISIPASI MASYARAKAT DALAM PENGEMBANGAN DESA WISATA SERTA DAMPAKNYA TERHADAP PEREKONOMIAN WARGA DI DESA KALANGANYAR SIDOARJO Suksmawati, Herlina Penelitian dilakukan di Desa Kalanganyar yang memiliki fokus yaitu mengetahui partisipasi masyarakat dalam pengembangan desa wisata yang ada di Desa Kalanganyar, menganalisis bentuk-bentuk partisipasi masyarakat Desa Kalanganyar serta menganalisis dampak negatif dan posistif pengembangan wisata bagi perekonomian masyarakat. Tujuan penelitian ini adalah menjadikan mitra sebagai model pusat pertumbuhan ekonomi kerakyatan dan kesejahteraan masyarakat berkelanjutan melalui potensi desa wisata yang dipadukan dengan budaya (wisata alam, wisata kerajinan, dan budaya). Hasil penelitian menunjukan bahwa desa wisata di Desa Kalanganyar sangat beragam, antara lain wisata alam, wisata buatan, wisata sejarah, dan wisata religi. Hampir seluruh masyarakat Desa Kalanganyar telah berpartisipasi dalam kegiatan wisata dan telah siap dalam industri pariwisata. Partisipasi masyarakat Desa Kalanganyar lebih dari satu bentuk partisipasi. Pengembangan Desa Wisata Kalanganyar menciptakan kegiatan ekonomi yang lebih bagi masyarakat. Terciptanya lapangan pekerjaan baru, adanya tambahan pendapatan bagi petani tambak atau nelayan, serta meningkatnya nilai hasil tangkapan nelayan. Berdasarkan hasil penelitian yang kami lakukan, kami memberikan rekomendasi yaitu sosialisasi lebih lanjut dari Pokdarwis khususnya di Desa Kalanganyar untuk mengajak masyarakat yang belum aktif, salah satunya dengan mengadakan acara bersih desa atau kegiatan yang lainnya yang melibatkan seluruh masyarakat kemudian acara tersebut dipromosikan lebih luas sehingga menjadi suatu atraksi wisata dan menarik minat wisatawan. DOI : https://doi.org/10.33005/jbi.v13i2.3447 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3447 10.33005/jbi.v13i2.3447 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2602 2022-06-21T06:40:32Z jbi:ART

PENGARUH KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN UD AGRO ALAM RAYA Dsn. Gambyok, Ds. Sidoharjo, Kec. Tanjunganom, Kab. Nganjuk Rikka, Mardiana; Universitas Pembangunan Nasional Veteran Jawa Timur Yanda Bara, Kusuma; Universitas Pembangunan Nasional Veteran Jawa Timur To achieve organizational goals, one of the things that managers need to do is to improve leadership and provide the driving force that results in,channeling, and maintaining employee behavior to be willing to work inaccordance with what the organization wants. The driving force is the motivationand discipline of work for employees. The problem raised in this study is the lackof clarity in making decisions and the lack of motivation and work disciplinegiven by the company to employees. This study aims to determine the effect ofleadership, motivation and work discipline on the Employee performance of UD.Agro Alam Raya in Nganjuk. This research uses descriptive research and quantitative approach. Thepopulation in the study was 50 employees of UD. Agro Alam Raya in Nganjuk.The sampling technique used is saturated sampling technique so that the samplingtechnique by taking all members of the population as respondents. Data iscollected by questionnaire which has been tested for validity and reliability. Thedata analysis technique used is multiple linear regression. Based on data analysis, it can be concluded that there is a simultaneousand partial influence between the variables of Leadership, Motivation and WorkDiscipline on Employee Performance UD. Agro Alam Raya in Nganjuk Keywords: Leadership, Motivation, Work Discipline and EmployeePerformance DOI : ttps://doi.org/10.33005/jbi.v12i1.2602 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2602 10.33005/jbi.v12i1.2602 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3071 2022-06-21T06:14:24Z jbi:ART

PENGARUH SUSTAINABLE ENTREPRENEURIAL ORIENTATION TERHADAP INNOVATION CAPABILITY DAN KINERJA USAHA (Studi pada UMKM di Kabupaten Banyuwangi) Fauziah, Sumainah; Universitas Pembangunan Nasional Veteran Jawa Timur Bataha, Katerina; Universitas Pembangunan Nasional Veteran Jawa Timur Darmadi, Dandi; Universitas Pembangunan Nasional Veteran Jawa Timur This study aims to determine the factors that influence the business performance of tourism-based SMEs in the Banyuwangi Regency. The magnitude of the failure of MSME actors to maintain business sustainability due to increasingly fierce market competition is the reason to focus on this research. As MSME actors who are still pioneering, it is essential to support entrepreneurship skills and innovation to achieve sustainable business performance. The difficulties entrepreneurs face often stem from lack of knowledge or skills, lack of finance or capital, lack of mastery of information technology, and distribution of services/products produced. The data collected in this study was conducted through a survey of 94 MSME actors working in the tourism sector in the Banyuwangi Regency. Data analysis used Structural Equation Model (SEM) with Partial Least Square (PLS) approach. This study's results show a significant effect of Sustainable Entrepreneurial Orientation on Innovation Capability and Business Performance; Innovation Capability Directly Affects Business Performance on MSMEs in Banyuwangi Regency. This means that the improvement of MSME business performance in Banyuwangi is strongly influenced by the ability of business actors to carry out sustainable development and innovation strategies  DOI : https://doi.org/10.33005/jbi.v13i1.3071 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3071 10.33005/jbi.v13i1.3071 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2603 2022-06-21T06:41:02Z jbi:ART

PENGARUH KEMATANGAN KARYAWAN DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERATING (STUDI PADA KARYAWAN TERAS RUMAH CAFÉ KOTA SURABAYA) Dikki, Mahrizal; Universitas Pembangunan Nasional Veteran Jawa Timur Nurhadi, Nurhadi; Universitas Pembangunan Nasional Veteran Jawa Timur Sumber Daya Manusia sangatlah penting bagi suatu perusahaan sebagai salah satupenentu dalam pencapaian suatu tujuan. Oleh karena itu, sebuah perusahaan dalammengelola, mengatur, dan menentukan karyawan yang tepat harus secara baik danproduktif agar kinerja karyawan dapat maksimal. Untuk meningkatkan kinerja karyawanada beberapa hal yang harus diperhatikan seperti Kematangan Karyawan, KomitmenOrganisasional dan Kepemimpinan. Populasi dalam penelitian ini adalah seluruh karyawan Teras Rumah Café Surabaya yangberjumlah 30 orang yang terletak di jalan Rungkut Industri Kidul No.17, Surabaya.Sampel yang dipilih sebanyak 30 responden. Teknik penarikan sampel pada penelitian inimenggunakan teknik penarikan sampel jenuh. Penelitian ini menggunakkan data primeryang diperoleh dari kuisioner. Variabel bebas pada penelitian ini yaitu KematanganKaryawan dan Komitmen Organisasional, variabel terikat yaitu Kinerja Karyawan, danvariabel moderating yaitu Kepemimpinan. Teknik analisis yang digunakan dalampenelitian ini yaitu Analisis Regresi Linier Berganda dengan Variabel Moderating danuntuk uji hipotesis menggunakan Uji t dan Uji F. Hasil penelitian yang dilakukan menunjukkan bahwa Kematangan Karyawan danKomitmen Organisasional berpengaruh signifikan terhadap Kinerja Karyawan,sedangkan Kepemimpinan berpengaruh signifikan dalam memperkuat pengaruhKematangan Karyawan dan Komitmen Organisasional terhadap Kinerja Karyawan. Kata Kunci : Kematangan Karyawan, Komitmen Organisasional, Kepemimpinan,Kinerja Karyawan  DOI : https://doi.org/10.33005/jbi.v12i1.2603 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2603 10.33005/jbi.v12i1.2603 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2604 2022-06-21T06:41:30Z jbi:ART

PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI SMARTPHONE SAMSUNG DI SAMSUNG STORE PLASA MARINA SURABAYA Visca, Aulia; Universitas Pembangunan Nasional Veteran Jawa Timur Lia, Nirawati; Universitas Pembangunan Nasional Veteran Jawa Timur Smartphone is a mobile phone that has features or high-level capabilities that are often in use like a computer. The presence of a smartphone can provide various benefits for its usersso that the public demand for smartphones is increasing and increasing. The purpose of thisstudy was to examine and analyze the effect of price variables (X1) and product variables (X2)on Samsung smartphone purchase interest variables (Y). This type of research uses descriptivequantitative approach. The population in this study is consumers who are interested and buySamsung smartphones at Samsung Store Plaza Marina Surabaya. The number of samplesdetermined was 100 respondents, the sampling method used was non-probability sampling bydetermining the sample using a purposive sampling technique. Data collection methodsthrough questionnaires. The data analysis tool uses multiple linear regression, with processingtools IBM SPSS Statistics 25. From the results of the study note that the price variable (X1) and promotion (X2)simultaneously have a significant effect on the purchase interest variable (Y) can be seen thatthe F-count (17,874)> F-table (3.09). Besides the price variable (X1) and promotion (X2) thereis also a partially significant influence on buying interest (Y). It can be seen that the pricevariable with a calculated value (4,405)> t table (1,985) and a promotional variable with acalculated value (t) 2,857)> t table (1,985). Keywords: Smartphone, Price, Promotion, Purchase Interest  DOI : https://doi.org/10.33005/jbi.v12i1.2604 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2604 10.33005/jbi.v12i1.2604 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2605 2022-06-21T06:41:59Z jbi:ART

PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA PT. MITRA PINASTHIKA MUSTIKA (Studi Kasus Pelanggan Ahass MPM Motor Bojonegoro) Alfian, Frismandana; Universitas Pembangunan Nasional Veteran Jawa Timur Jojok Dwiridho, Tjahjono; Universitas Pembangunan Nasional Veteran Jawa Timur This study aims to determine whether Service Quality and Brand Image affect Customer Loyaltythrough Customer Satisfaction. This research is motivated by the emergence of many motorcyclerepair shops which create a competition to attract and retain customers. The quality of serviceprovided and a good corporate image is judged to increase each customer's satisfaction and isexpected to be able to deduce loyalty in using the company's services.In this study the respondents used are regular customers, what is meant by regular customersare users of workshop services who have used service services more than twice at AHHAS MPMMotor Bojonegoro. The number of samples is determined by the calculation of Slovin formula andobtained as many as 110 respondents. The analytical method used in this study is path analysis,which has previously been tested for validity, reliability, and classic assumptions.The results of this study indicate that service quality has a direct effect on customer loyaltyand indirect effect on customer loyalty through customer satisfaction. While brand image has nodirect effect on customer loyalty, but brand image has an indirect effect on customer loyalty throughcustomer satisfaction Keywords: Service Quality, Brand Image, Customer Loyalty, Customer Satisfaction  DOI : https://doi.org/10.33005/jbi.v12i1.2605 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2605 10.33005/jbi.v12i1.2605 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2606 2022-06-21T06:42:29Z jbi:ART

PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA 45 COFFEE SHOP GRAHA KOPI NUSANTARA SIDOARJO Viky Aditya, Pratama; Universitas Pembangunan Nasional Veteran Jawa Timur Indah, Respati; Universitas Pembangunan Nasional Veteran Jawa Timur ABSTRAKPenelitian ini bertujuan untuk menganalisa dan mengetahui pengaruh dari variabeldisiplin kerja dan motivasi kerja terhadap kinerja karyawan pada Coffe Shop Graha KopiNusantara Sidoarjo.Penelitian ini diuji dengan menggunakan teknik Purposive Sampling yang termasukdalam Probably Sampling. Untuk objek penelitian ini diambil dari seluruh karyawan Coffe ShopGraha Kopi Nusantara Sidoarjo. Metode analisa yang digunakan adalah pendekatan kualitatifmelalui uji simultan (uji f) dan uji (t) uji parsial (analisis regresi linier berganda denganmenggunakan bantuan SPSS).Dari Hasil Pengujian yang dilakukan, uji regresi simultan (uji f) menunjukkan bahwavariabel bebas (Disiplin kerja dan Motivasi kerja) yang diteliti memiliki pengaruh yangsignifikan terhadap variabel terikat (Kinerja Karyawan) pada Coffe Shop Graha Kopi NusantaraSidoarjo. Uji regresi parsial (uji t) menunjukkan bahwa variabel Disiplin kerja (X1) memilikitidak memiliki pengaruh terhadap Kinerja Karyawan, kemudian variabel Motivasi kerja (X2).Sehingga dapat ditarik kesimpulan bahwa semua variabel bebas disiplin kerja tidak memilikipengaruh terhadap variabel terikat (Kinerja karyawan) pada Coffe Shop Graha Kopi NusantaraSidoarjo. Sedangkan Motivasi kerja berpengaruh terhadap Kinerja karyawan.Kata Kunci : Disiplin Kerja, Motivasi Kerja, dan Kinerja Karyawan  DOI : https://doi.org/10.33005/jbi.v12i1.2606 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2606 10.33005/jbi.v12i1.2606 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2607 2022-06-21T06:42:57Z jbi:ART

PENGARUH BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI KE PD. TAMAN SATWA KEBUN BINATANG SURABAYA Muhammad Ali Rafif, Widyatmoko; Universitas Pembangunan Nasional Veteran Jawa Timur Sonja, Andarini; Universitas Pembangunan Nasional Veteran Jawa Timur This study aims to determine the effect of the marketing mix on the interest of visiting agai toPD Taman Satwa Zoo Surabaya. This study uses independent variables (X) namely Product(X1), Price (X2), Promotion (X3), Place (X4), Person (X5), Process (X6) and Physical Proof(X7), and dependent variable (Y ) Visiting Interest again. The population is all visitors whomake a Visiting Interest again to the Surabaya Zoo. Purposive sampling technique with a totalsample of 100 respondents. The data analysis method used is multiple linear regressionanalysis. The results obtained from this study indicate simultaneously the product variables,nutrients, promotions, places, people, physical evidence, and the process of influencing thevariable of Visiting Interest again. Then partially only product, price, place, people, andprocess variables that influence Visiting Interest again. While the promotion variable andphysical evidence do not affect for Visiting Interest again.Keywords: Marketing Mix, Visiting Interest again  DOI : https://doi.org/10.33005/jbi.v12i1.2607 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2607 10.33005/jbi.v12i1.2607 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3074 2022-06-21T06:15:21Z jbi:ART

STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA “KEDAI ANEKA JUS” GRESIK Moekti, Talenta Aulia Khasanah, Muchaerini Hidayat, Rusdi; Universitas Pembangunan Nasional Veteran Jawa Timur The development of the era can affect the development of technology. With the development of this technology, it affects the marketing industry in Indonesia. The emergence of relatively small companies and relatively large companies. In this way, the marketing mix strategy will increase in increasing sales volume at Kedai Aneka Jus Gresik. The marketing mix strategy has the concept of marketing success to support the resulting product. And with this marketing mix, Kedai Aneka Jus optimizes services, and makes various product innovations and flavors that are always consistent and at affordable prices that can attract consumers' interest. And take advantage of opportunities to increase sales. In this study, the researcher used a qualitative type of research. In this qualitative research, it is carried out by field research and can also be considered a broad approach as a method for collecting qualitative data. This type of qualitative research is used to examine the sample and research population, the sampling technique is generally done by purposive sampling, while the data collection is usually done by in-depth interview sampling technique. The informants in this study were (1) the owner of the Assorted Juice Shop, and (2) the Consumers of the Assorted Juice Shop. DOI : https://doi.org/10.33005/jbi.v13i1.3074 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3074 10.33005/jbi.v13i1.3074 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3445 2022-10-25T04:08:01Z jbi:ART

PEMBANGUNAN RUANG TERBUKA HIJAU MELALUI BUDIDAYA TANAMAN SECARA VERTIKULTUR DI KAWASAN PERKOTAAN KELURAHAN WONOREJO KECAMATAN TEGALSARI KOTA SURABAYA Azizah, Nurul Ratih, Dewi 𝑀𝑎𝑟𝑙𝑖𝑛a, 𝑈′𝑢𝑑 𝑈𝑑𝑎 𝑅𝑎𝑚𝑎𝑑ℎ𝑎𝑛, 𝑀𝑜𝑐ℎ. 𝑅𝑎𝑖ℎ𝑎𝑛 Kota Surabaya merupakan kota metropolitan terbesar kedua di Indonesia, artinya pertambahan penduduk relatif padat. Sehingga di Surabaya banyak alih fungsi lahan kosong menjadi lahan pemukiman dan bangunan publik. Hal tersebut menjadi suatu masalah terutama dalam hal lingkungan hidup yang memungkinkan penghijauan sulit dilakukan. Pertanian Perkotaan atau Urban Farming merupakan metode bercocok tanam di wilayah Perkotaan dengan lahan yang relatif sempit. Salah satu contoh Urban Farming yang marak di Indonesia adalah vertikultur. Vertikultur merupakan budidaya tanaman yang dilakukan secara vertikal atau bertingkat. Pemanfaatan dinding rumah warga melalui vertikultur media botol bekas dapat dijadikan alternatif budidaya tanaman pada kondisi lahan terbatas. Sistem ini mampu menyelesaikan masalah penghijauan khususnya di wilayah Wonorejo. Indikasi keberhasilan dari program kerja ini adalah antusias warga dan manfaat dari segi estetika, kesehatan, dan ekonomi. DOI : https://doi.org/10.33005/jbi.v13i2.3445 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3445 10.33005/jbi.v13i2.3445 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3081 2022-06-21T06:18:00Z jbi:ART

PERAN KETEPATAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada Karyawan Bagian Produksi PT. Otsuka Indonesia) Kusuma, Yanda Bara; Universitas Pembangunan Nasional Veteran Jawa Timur Samsudin, Acep; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur PT. Otsuka Indonesia, which is a well-known manufacturer of infusion fluids in Indonesia and has an established organizational structure, becomes an attraction for research on work placements and employee performance. This theme is important considering that a good job placement for its employees will have an impact on improving the overall performance of employees in a large scope of the company. This study aims to analyze and explain the effect of work placement on employee performance. Researchers used descriptive and associative approaches as the basis for the form of writing. The population in this study were 87 people who are employees of the production department at PT. Otsuka Indonesia, where they are one of the company's main components in production, and set all 87 respondents as saturated samples. The results showed that the hypothesis had a significant effect, namely job placement on employee performance. Employees consider that they have worked in accordance with the field of education they have, work based on knowledge to be able to analyze and identify a job, and the demands of the field of work have trained employees' skills in working by relying on stamina, level of focus, and thoroughness. The five aspects of employee performance which include discipline, high dedication, quantity of work, reliability, and attitude are also assessed by employees of the production division of PT Otsuka Indonesia as being fulfilled when they carry out their duties.  DOI : https://doi.org/10.33005/jbi.v13i1.3081 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3081 10.33005/jbi.v13i1.3081 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3082 2022-06-21T06:18:33Z jbi:ART

PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PT. MITRA BISNIS KELUARGA VENTURA WILAYAH MALANG Nuriyah, Siti Rahmadina Z, Nabila Oktavia, Feby Susanti, Ety Dwi; Universitas Pembangunan Nasional Veteran Jawa Timur This research aims to determine the effect of leadership and work motivation either partially or simultaneously on employee performance at PT. Mitra Bisnis Keluarga (MBK) Ventura in Malang Region. Employee performance can be improved if the company pays attention to the leadership and work motivation experienced by each employee. A controlled leadership style and level of motivation are able to enable employees to perform their duties and responsibilities properly according to what is directed by the leadership of the company. Besides that, it can also make employees increase the intensity of their performance. The data in this study were analyzed using quantitative methods with a total number of respondents as many as 61 employees and using five formulas, namely Multiple Regression Analysis, Correlation Analysis, T-test, F-Test and Determination Coefficient Test (R2). The results of this study indicate that the variables of leadership and work motivation affect employee performance by 84.6% and 15.4% are influenced by other variables which are not included in this study. Simultaneously and partially show that there is an influence between leadership and work motivation on the performance of employees of PT. Mitra bisnis Keluarga (MBK) of the Malang Region..  DOI : https://doi.org/10.33005/jbi.v13i1.3082 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3082 10.33005/jbi.v13i1.3082 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3083 2022-06-21T06:19:05Z jbi:ART

ANALISIS KINERJA KEUANGAN PADA PT. INDOFOOD CBP SUKSES MAKMUR TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2017 – 2019 Nadia, Dini Khoirun Rismadian, Ivana Azahra Wardani, Dinda Pramudyawasa Dwiridotjahjono, Jojok; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini dilakukan dengan tujuan untuk mengetahui kinerja keuangan perusahaan PT. Indofood CBP Sukses Makmur Tbk periode tahun 2017  - 2019. Rasio keuangan yang digunakan yaitu rasio profitabilitas yang diwakili dengan Return on Asset (ROA), Return on Equity (ROE), Net Profit Margin (NPM), dan Gross Profit Margin (GPM). Data yang digunakan dalam penelitian ini diperoleh dari laporan keuangan tahunan yang diterbitkan oleh PT. Indofood CBP Sukses Makmur, Tbk yang terdaftar di Bursa Efek Indonesia selama periode 2017 - 2019. Metode analisis data yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Sedangkan teknik analisis yang digunakan yaitu analisis rasio profitabilitas. Hasil dari analisis ini menunjukkan bahwa Return on Asset (ROA) pada tahun 2017 sebesar 11,21%, tahun 2018 sebesar 13,55%, dan tahun 2019 sebesar 13,84%. Untuk Return on Equity (ROE) tahun 2017 sebesar 17,43%, tahun 2018 sebesar 20,51%, dan tahun 2019 sebesar 20,09%. Net Profit Margin (NPM) tahun 2017 menunjukkan persentase sebesar 9,95%, tahun 2018 sebesar 12,12%, dan tahun 2019 sebesar 12,67%. Sedangkan untuk Gross Profit Margin (GPM) tahun 2017 sebesar 31,06.%, tahun 2018 sebesar 31,93%, dan untuk tahun 2019 sebesar 34,05%. Dari hasil tersebut, dapat disimpulkan bahwa ROA, NPM dan GPM mengalami kenaikan, sedangkan untuk ROE sedikit mengalami penurunan meskipun tidak signifikan selama masa penelitian.  DOI : https://doi.org/10.33005/jbi.v13i1.3083 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3083 10.33005/jbi.v13i1.3083 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3084 2022-06-21T06:19:32Z jbi:ART

PENERAPAN KEDISIPLINAN TERHADAP KINERJA KARYAWAN (Studi pada PT. PDAM Surya Sembada Surabaya) Samsudin, Acep; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Kusuma, Yanda Bara; Universitas Pembangunan Nasional Veteran Jawa Timur PDAM Surya Sembada Surabaya City is a drinking water company owned by the regional government of Surabaya. The interesting thing to study at PDAM Surya Sembada Surabaya is related to the discipline of its employees. Handling customer complaints is usually resolved quickly if there are no problems in the field. This shows that the employee's performance is quite good and can be said to be disciplined in receiving, sorting and selecting, and resolving customer complaints. In this research, the type of research used is quantitative and associative research. This type of research is field research. Data collection techniques are through observation, interviews, questionnaires and literature study. For data processing analysis techniques, namely linear regression analysis.The results of the study indicate that the discipline of PDAM Surya Sembada Surabaya employees can be said to be quite good. This can be seen from the disciplinary indicators whose questions were answered by respondents and stated that the discipline of PDAM Surya Sembada Surabaya received a fairly good response from employees. However, employee discipline must still be considered in order to prevent employee negligence at work.  DOI : https://doi.org/10.33005/jbi.v13i1.3084 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3084 10.33005/jbi.v13i1.3084 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3451 2022-10-25T04:10:11Z jbi:ART

PERKEMBANGAN FRANCHISE DI INDONESIA Nugroho, Rusdi Hidayat Kusumasari, Indah Respati Saat ini, perkembangan ilmu pengetahuan dan teknologi sangatlah cepat sehingga berdampak pada munculnya berbagai macam model bisnis. Salah satu model bisnis yang banyak ditemui saat ini adalah franchise. Franchise merupakan merupakan sebuah metode membuka bisnis dengan nama, merek dagang hingga produk dan bahan dari bisnis yang sudah ada. Pada penelitian ini digunakan metodepenelitian studi kepustakaan, yaitu dengan cara mengkaji teori-teori melalui berbagai macam referensi yang berhubungan dengan objek yang diteliti. Tujuan penelitian ini yaitu untuk menjelaskan sejarah mengenai franchise, konsep bisnis franchise dan bagaimana potensinya di Indonesia. Dari penelitian yang dilakukan, diketahui bahwa semenjak model bisnis franchise masuk di Indonesia pada tahun 1950-an bisnis franchise terus menerus tumbuh dan berkembang seiring berkembangnya teknologi dan sifat konsumtif masyarakat. Bisnis franchise merupakan bisnis yang populer karena kenyamanan, kemudahan dan biaya yang rendah untuk memasuki pasar. Di Indonesia sendiri, bisnis waralaba memiliki prospek yang tinggi dan sangat berdampak pada perekonomian karena omzet bisnis franchise yang menjanjikan dan menyerap banyak tenaga kerja. DOI : https://doi.org/10.33005/jbi.v13i2.3451 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3451 10.33005/jbi.v13i2.3451 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3453 2022-10-25T04:10:43Z jbi:ART

ANALISIS BAURAN PEMASARAN TRANSPORASI BUS TRANS SEMANGGI Ramadhan, Yanuar Farida, Siti Ning Penelitian ini bertujuan untuk menganalisis Bus Trans Semanggi dalam meningkatkan jumlah penumpang berdasarkan Marketing Mix (Bauran Pemasaran 4P). Metode yang digunakan berjenis kualitatif dengan menggunakan analisis deskriptif yang mengacu pada konsep bauran pemasaran 4P yakni  Product (Bus Trans Semanggi), Price (Tarif Bus Trans Semanggi), Place (Rute dan Halte/Bus Stop Bus Trans Semanggi), dan Promotion (Kepopuleran Bus Trans Semanggi) melalui teknik pengumpulan data berupa pemungutan angket/kuisioner kepada 100 (Seratus) penumpang Bus Trans Semanggi berdasarkan random sampling untuk mengetahui gambaran,  fenomena, kejadian,  serta peristiwa secara langsung yang terjadi pada operasional Bus Trans Semanggi di Kota Surabaya. Dari hasil penelitian menunjukan bahwa pada Product (Bus Trans Semanggi) seluruh penumpang menilai interior dan eksterios Bus Trans Semanggi terlihat bagus dan dirasa nyaman. Pada Price (Tarif Bus Trans Semanggi) dirasa terjangkau dan mudah dalam metode pembayaran oleh mayoritas atau Sebagian besar penumpang Bus Trans Semanggi. Pada Place (Rute dan Halte/Bus Stop Bus Trans Semanggi) mayoritas penumpang merasa bahwa rute yang dilalui bisa menjangkau lokasi tujuan dengan tepat namun sangat perlu untuk menambah rute baru agar bisa menjangkau seluruh Kota Surabaya. Pada Promotion (Kepopuleran Bus Trans Semanggi) masih cukup banyak penumpang yang belum mengetahui akun media sosial Bus Trans Semanggi dan hampir setengah dari penumpang belum pernah menjumpai iklan Bus Trans Semanggi baik melalui media sosial, siaran televisi, siaran radio, media cetak, dan sebagainya. DOI : https://doi.org/10.33005/jbi.v13i2.3453 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3453 10.33005/jbi.v13i2.3453 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4315 2024-01-18T09:10:35Z jbi:ART

PEMANFAATAN TIMETABLE DALAM LEADERSHIP DAN PRODUKTIVITAS KERJA Ikaningtyas, Maharani; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan timetable sebagai alatefektif dalam praktik leadership dan produktivitas kerja. Timetable, atau jadwal waktu, seringdianggap sebagai instrumen organisasional yang dapat membantu individu dan organisasidalam merencanakan, mengelola, dan mengoptimalkan penggunaan waktu. Keterlibatanpemimpin dalam menyusun dan mengikuti timetable dapat memiliki dampak signifikan padaproduktivitas, efisiensi, dan pencapaian tujuan kerja. Metode penelitian menggunakantinjauan literatur dalam meneliti pemanfaatan timetable dalam leadership dan produktivitaskerja. Hasil penelitian menunjukkan bahwa pemimpin yang secara aktif terlibat dalampenyusunan timetable dan memanfaatkannya sebagai panduan dalam mengambil keputusandapat mengoptimalkan alokasi sumber daya dan memperkuat kepemimpinan mereka. Denganmemahami hubungan antara pemanfaatan timetable, leadership, dan produktivitas kerja,penelitian ini memberikan kontribusi bagi pengembangan strategi dan kebijakan yang dapatmeningkatkan produktivitas kerja dan kinerja pekerja. Temuan ini juga dapat membuka jalanuntuk penelitian lebih lanjut dalam menggali potensi penuh dari pemanfaatan timetablesebagai alat strategis dalam konteks leadership serta produktivitas kerja.Kata Kunci : Timetable, Leadership, Produktivitas Kerja Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4315 10.33005/jbi.v14i2.4315 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4314 2024-01-18T09:03:22Z jbi:ART

OPTIMALISASI SUMBER DAYA MANUSIA BAGI BUMDES PARUNGSEAH SEJAHTERA DESA PARUNGSEAH KECAMATAN SUKABUMI KABUPATEN SUKABUMI Mulia Z, Faizal; Universitas Muhammadiyah Sukabumi Nurmala, Resa; Universitas Muhammadiyah Sukabumi Danial R., Deni Muhammad; Universitas Muhammadiyah Sukabumi Tujuan penelitian ini adalah untuk mengetahui optimaslisasi Sumber DayaManusia pada BUMDes Parungseah Sejahtera Kecamatan Sukabumi KabupatenSukabumi, Untuk mendapatkan jawaban terhadap permasalahan dalam penelitianini, peneliti menggunakan metode kualitatif-deskriftif dengan pendekatan asosiatifsedangkan untuk pengumpulan data yang dibutuhkan dalam penelitian ini, penelitimenggunakan teknik pengumulan data dengan wawancara dan Quesioner.Target penelitian terhadap Badan Usaha Milik Desa Parungseah adalahpengurus mampu mengetahui tentang Manajerial SDM kemudian pengurus mampumengetahui tentang sistem Administrasi Desa mengenai BUMDes sepertiPembukuan Laporan Keuangan, Surat Menyurat, serta laporan Tahunan BUMDesyang sesuai dengan peraturan Menteri Desa dan Daerah Tertinggal No 4 Tahun2015 pasal 5 sebagai pengurus badan Usaha Milik Desa Parungseah dan pengurusmamapu memahami tatacara kerja sama pihak lain di luar pemerintah Desa.Kata Kunci : Optimalisasi, Sumber Daya Manusia, BUMDes Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4314 10.33005/jbi.v14i2.4314 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4541 2024-06-04T09:40:35Z jbi:ART

Bisnis Online sebagai Pengembangan Ketahanan Sosial Ekonomi SeteBisnis Online sebagai Pengembangan Ketahanan Sosial Ekonomi Setelah Pandemi COVID-19 (Studi Kasus Bonassa Collection Gresik)lah Pandemi COVID-19 (Studi Kasus Bonassa Collection Gresik) Kinanti, Anggreini Ratna; Universitas Pembangunan Nasional “Veteran” Jawa Timur During the pandemic, this had a significant impact on many areas, including the economic sector.One of the sectors affected is micro, small and medium enterprises (MSMEs). This situation requiresMSMEs, including the fashion industry, to be able to adapt and recover after the Covid-19pandemic.To achieve economic and social recovery in society, adaptive behavior must be implementedso that product production and marketing can run well. This service aims to grow the operations ofMSME owners by increasing economic and social resilience. The Bonassa UMKM collection waschosen because its location is a well-developed center for production and sales of Muslim fashion.The result of this service activity is an increase in online business capacity as well as the economicand social resilience of the Bonassa Collection fashion.Keywords: Socioeconomic Resilience; UMKM; Online Business Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4541 10.33005/jbi.v15i1.4541 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3477 2022-10-28T06:17:46Z jbi:ART

Planned resilience, Adaptive resilience, dan enterprises performance di Kota Berastagi Sitompul, Haryani Pratiwi Prayogo, Rangga Restu Aprinawati, Aprinawati Tujuan penelitian ini mengetahui instrumen dari tiap variabel yang paling tinggi dan lemah yang dijawab oleh responden penelitian untuk dikaji. Penelitian ini merupakan penelitian deskriptif kuantitatif bertujuan untuk mengetahui variabel yang memiliki indikator dan dimensi yang paling tinggi dan paling rendah sehingga dijelaskan secara statistic. Variabel pada penelitian ini yaitu Planned resilience, Adaptive resilience, dan enterprises performance. Kajian penelitian ini membahas model ketahanan UMKM yang terdampak Covid-19 di sekitar objek Wisata. Kajian penelitian ini dilakukan pada UMKM yang melakukan aktifitas bisnis disekitar objek wisata Kota Berastagi pada tahun 2022. Analisis data yang digunakan yaitu SPPS. Teknik sampling adalah teknik pengambilan sampel untuk menentukan sampel yang akan digunakan dalam penelitian. Penelitian ini menggunakan teknik sampling yaitu purposive sampling. Hasil penelitian menjelaskan bahwa pertanyaan yang memiliki respon tertinggi adalah kami memiliki rencana yang telah dilatih dan di uji ketika akan adanya bencana/musibah yang akan datang (PR2). Pertanyaan dari variabel planned resilience yang memiliki respon terendah adalah memiliki fokus bisnis apabila ada terjadi bencana/musibah di bisnis kami (PR3). Kedua, pertanyaan yang memiliki respon tertinggi adalah Kami mampu pempertahankan sumberdaya bisnis yang kami miliki selama covid-19 (AR1). Ketiga, pertanyaan yang memiliki respon tertinggi adalah kami memiliki kinerja bisnis yang baik selama covid-19 (EP1). Keywords: Planned resilience, Adaptive resilience, dan enterprises performance Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3477 10.33005/jbi.v13i2.3477 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3073 2022-06-21T06:14:55Z jbi:ART

PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus pada Apotek Prayogi Surabaya) Tharisa, Shindy Putri Yuhesti, Irma Baihaqi, Aufa Izzuddin; Universitas Pembangunan Nasional Veteran Jawa Timur The influence of human resources in an organization is increasingly being realized so that humans are seen as the most important asset in the company. The provision of compensation and the creation of a safe and comfortable work environment from the company to employees can affect employee performance to achieve a company goal. This study uses quantitative research where there are two variables, namely compensation and work environment as the independent variable and employee performance as the dependent variable. The purpose of this study was to determine whether compensation and work environment had a significant effect on the performance of the Prayogi Pharmacy Surabaya employees. This research questionnaire was distributed to 60 respondents with simple random sampling technique, namely random sampling. This study uses primary data and data obtained from analysis using multiple linear regression analysis, to examine the variables of compensation and work environment on employee performance. The results showed that compensation had a significant effect on employee performance, the work environment had no significant effect on employee performance, while compensation and the work environment simultaneously had a significant effect on employee performance.  DOI : https://doi.org/10.33005/jbi.v13i1.3073 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3073 10.33005/jbi.v13i1.3073 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/2608 2022-06-21T06:43:21Z jbi:ART

PENGARUH PELATIHAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. KEDAUNG INDAH CAN Tbk, SURABAYA Tasya, Pronasagiva; Universitas Pembangunan Nasional Veteran Jawa Timur Lisa, Sulistyawati; Universitas Pembangunan Nasional Veteran Jawa Timur This study aims to determine: (1) the effect of training and work discipline onemployee performance at PT. Kedaung Indah Can Tbk, Surabaya (2) the effect oftraining on employee performance at PT. Kedaung Indah Can Tbk, Surabaya (3) theeffect of work discipline on employee performance at PT. Kedaung Indah Can Tbk,Surabaya.This research method uses quantitative methods. The population in this study wereemployees of PT. Kedaung Indah Can Tbk, Surabaya. The sampling technique usessaturated sampling, which takes 224 samples. Data analysis and hypothesis testingtechniques used are multiple linear regression analysis, correlation coefficient anddetermination coefficient analysis, F test (simultaneous), t test (partial) which isprocessed using SPSS 20 for windowsBased on the results of multiple linear regression analysis that simultaneously showsthat the independent variables of Training and Work Discipline have a significantinfluence on the dependent variable Employee Performance, as evidenced by theFcount value ≥ F table. Partially shows that the training variable has a significantinfluence on employee performance, as evidenced by the value of t count > t table.The Work Discipline variable partially shows that it has a significant effect onEmployee Performance, as evidenced by the value of t arithmetic > t table. Thevariable that has the most dominant influence on Employee Performance is WorkDiscipline (X2) .Keywords: Training, Work Discipline, Employee Performance  DOI : https://doi.org/10.33005/jbi.v12i1.2608 Program Studi Ilmu Administrasi Bisnis 2021-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/2608 10.33005/jbi.v12i1.2608 Jurnal Bisnis Indonesia; Vol 12, No 1 (2021): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3075 2022-06-21T06:15:54Z jbi:ART

PENGARUH KUALITAS PRODUK, DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTOR HONDA BEAT Baihaqi, Aufa Izzuddin; Universitas Pembangunan Nasional Veteran Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional Veteran Jawa Timur Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur It is undeniable that technological advances are also felt in the automotive world. Technological advances in the automotive world can be seen by the many motorcycle manufacturers that produce motorized vehicles that have other advantages and advantages. The purpose of this study was to determine the effect of product quality, product design and price on purchasing decisions for Honda beat motorcycle products. The research method is to use a quantitative approach. The research conducted by the researcher refers to the use and measurement of the linkert scale which is calculated from 1 to 5. The number of samples used is 100 samples. This study uses descriptive analysis using Partial Least Square (PLS) and hypothesis testing using statistical methods supported by PLS 3.0 smart software. Based on the results of research that has been carried out by researchers, there are several conclusions. First, the results of this study have shown that there is a positive and significant influence between product quality variables on purchasing decisions. Second, the product design variable has a positive and significant influence on the purchasing decision variables. The three price variables have a positive and significant influence on the purchasing decision variables. DOI : https://doi.org/10.33005/jbi.v13i1.3075 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3075 10.33005/jbi.v13i1.3075 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3079 2022-06-21T06:17:01Z jbi:ART

IMPLEMENTASI ANALISIS SWOT (STRENGTH, WEAKNESS, OPPORTUNITIES, AND THREAT) DALAM STRATEGI PEMASARAN PRODUK PADA PT ADIB GLOBAL FOOD SUPPLIES SURABAYA Putri, Denyka Arinda Ceicillia, Stephanie Rizky, Garfianka Annur Farida, Siti Ning; Universitas Pembanguanan Nasional Veteran Jawa Timur PT Adib Global Food Supplies Surabaya is companies is a refrigeration truck transportation service (Cold Chain) and has meat, vegetable, fruit, marine and fresh fish products, processed / frozen food and dried materials for the domestic market segment. In the increasingly stringent development of the business world, especially in the field of food, which is constantly developing and very flexible, the company must be able to create a strategy so that it can get a positive assessment from consumers and be able to create an attraction for customers to make purchases again and continously. This study aims to enable the company to be able to determine the strengths, weaknesses, threats and opportunities aspects of the company as well as to know what strategies should be implemented in order to reach the maximum point in its business, both in terms of the level of consumer loyalty, competitiveness, and so on. The method used is descriptive with data collection through observation, interviews, literature study and the Internet. The data analysis technique used is descriptive qualitative analysis techniques. The result of this research is that PT Adib Global Food Supplies Surabaya has a weakness, namely the lack of experts for product development.Keywords : SWOT Analysis, Marketing Strategy, Product Marketing  DOI : https://doi.org/10.33005/jbi.v13i1.3079 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3079 10.33005/jbi.v13i1.3079 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3080 2022-06-21T06:17:30Z jbi:ART

STRATEGI DIFERENSIASI DALAM MENINGKATKAN KEUNGGULAN BERSAING DI KECAMATAN LECES KABUPATEN PROBOLINGGO Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Kusuma, Yanda Bara; Universitas Pembangunan Nasional Veteran Jawa Timur Samsudin, Acep; Universitas Pembangunan Nasional Veteran Jawa Timur The industrial sector is an economic sector that provides jobs for the community by converting raw materials into goods that have more value. With the existence of the industrial sector in Indonesia, it helps improve the economy and development of the country for a better future. One that is included in the industrial sector is the furniture industry. The furniture industry is an industry that processes raw materials from wood or rattan into finished goods that have interior designs and artistic values ​​that can provide comfort so that they can support consumer activities. This industry has an important role for consumers because it will continue to be needed and used at any time. . The results of the study by partially testing that the differentiation strategy has a positive and significant effect on competitive advantage. The differentiation strategy carried out by the Micro, Small and Medium Enterprises (MSMEs) in the furniture industry in Leces District, Probolinggo Regency has been quite well implemented. This can be seen from the dimensions of the differentiation strategy responded by the owners or leaders of the furniture industry MSMEs, which researchers can interpret that the differentiation strategy carried out by the company is good and has already been realized with many respondents' answers stating that they agree, although there are still a few shortcomings and doubts from one of them. One application of the dimension of differentiation strategy carried out by MSMEs in the furniture industry in Leces District, Probolinggo Regency that needs further attention. DOI : https://doi.org/10.33005/jbi.v13i1.3080 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3080 10.33005/jbi.v13i1.3080 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3076 2022-06-21T06:16:17Z jbi:ART

DAMPAK KEBIJAKAN PPKM BAGI PERKEMBANGAN PEREKONOMIAN UMKM DI KELURAHAN PUCANG Azizah, Nurul; Universitas Pembangunan Nasional Veteran Jawa Timur Huurin’Iin, Alfi; Universitas Pembangunan Nasional Veteran Jawa Timur Yusuf, Dimas Adhi Pramana; Universitas Pembangunan Nasional Veteran Jawa Timur Rakhmawati, Lilis; Universitas Pembangunan Nasional Veteran Jawa Timur The PPKM policy implemented by each Regional Government results in problems that arise in the wheels of the economy that exist in the community. The problems that arise do not exclude SMEs in Pucang Village because during the Covid-19 Pandemic they have experienced a decline in income, this interests us to examine how the impact of PPKM policies for SMEs in Pucang Village which experienced a decline in the economy previously caused by the Covid Pandemic -19. This study aims to determine how much impact the PPKM policy has on the economic development of MSME’s in Kelurahan Pucang Kabupaten Sidoarjo. The research method that we use in this study is a descriptive qualitative research method with data collection techniques using interviews and observations. The results we obtained in this study are that one of the impacts of this policy is the decline in the income of MSMEs around the Pucang village. The difficulty of turning the wheels of the local economy is because many residents depend on the income of these businesses. To be able to increase income, MSME actors market their products through online marketing such as marketplaces.  DOI : https://doi.org/10.33005/jbi.v13i1.3076 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3076 10.33005/jbi.v13i1.3076 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3070 2022-06-21T06:13:49Z jbi:ART

PEMBERDAYAAN MASYARAKAT MELALUI COMMUNITY BASED TOURISM PADA PROGRAM DESA WISATA Suksmawati, Herlina; Universitas Pembangunan Nasional Veteran Jawa Timur Pariwisata merupakan sektor yang dapat memberikan peranan besar bagipembangunan suatu daerah sekaligus memberikan kontribusi bagi perolehan devisa,mendorong kegiatan ekonomi, meningkatkan kesejahteraan masyarakat maupun penciptaankesempatan kerja. Pariwisata berbasis masyarakat sebagai sebuah pendekatan pemberdayaanyang melibatkan dan meletakkan masyarakat sebagai pelaku penting dalam konteksparadigma baru pembangunan yakni pembangunan yang berkelanjutan.Pengembangan desawisata semestinya direncanakan dengan hati- hati dengan perencanaan yang matang supayadampak yang timbul dapat terkontrol. Perlu perencanaan strategi, pendekatan, maupun modelpengembangan desa yang sesuai dengan keadaan masyarakat dan geografis desa.Pengembangan sebuah potensi wisata dalam suatu kawasan diharapkan memberikan dampakpositif serta memiliki dampak negatif seminimal mungkin. Hasil penelitian menunjukanbahwa : 1. Menentukan (define) topik utama atau tema pemberdayaan yang bisa dilakukanoleh Pokdarwis dalam mengembangkan Desa Wisata. 2. Pada tahap ini yaitu menemukan(discovery) berbagi aset dan potensi wilayah yang bisa dikembangkan oleh Pokdarwispada program Desa Wisata. 3. Metode yang ketiga yaitu memimpikan (dream) masa depan, inimerupakan hal terpenting dalam proses pemberdayaan berbasis pada masyarakat. Dalam faseini masyarakat diajak untuk mengungkapkan hal terbaik apa yang hendak di capai dalambeberapa waktu ke depan. 4. Kegiatan selanjutanya yaitu merancang atau perencanaan(design) dilakukan setelah masyarakat menentukan goal atau tujuannya pada fase dream.Kegiatan ini menentukan siapa saja yang dilibatkan, waktu, tempat, dan beberapa logistik yangdiperlukan untuk memulai aksi program. 5. Kegiatan yang telah disepakati dan direncanakanbersama para anggota Pokdarwis pada tahap perencanaan, dapat dilakukan (destiny) dandiimplementasikan di tahap ini. Semua stakeholder harus mendukung kegiatan yang telahdirencanakan oleh Pokdarwis.  DOI : https://doi.org/10.33005/jbi.v13i1.3070 Program Studi Ilmu Administrasi Bisnis 2022-05-24 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3070 10.33005/jbi.v13i1.3070 Jurnal Bisnis Indonesia; Vol 13, No 1 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4586 2024-06-05T22:16:50Z jbi:ART

Penyuluhan Pentingnya Digital Marketing untuk UMKM Rumy, Jalalludin; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Ngipik Subdistrict has potential, especially for UMKM whose management has not been optimal. Thisis caused and reflected by the intellectual level of the people who are educated below junior highschool and the majority of the residents of Ngipik sub-district work as laborers and some residentsown UMKM such as potato chips, presto milkfish, takoyaki and others. In improving their business,residents of Ngipik Subdistrict do not yet have knowledge regarding digital-based sales. Therefore, theaim of this service is to provide outreach regarding Digital Marketing for UMKM in the Ngipik subdistrict, Gresik Regency. The method used in this training activity is the lecture and discussionmethod. The lecture method is used by the presenter to explain the material related to material aboutdigital marketing. Next, a discussion was held to deepen the discussion material, both in the form ofquestions and answers individually and by participant representatives. The results of the serviceshowed very high enthusiasm from the participants who were UMKM players in the Ngipik subdistrict. This was shown by the many questions asked by the participants regarding the procedures forcreating accounts on the market place platform and the resource persons tried to answer thesequestions and provide explanations. in depth regarding the topic being asked.Keywords: Counseling; Digital Marketing; UMKM Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4586 10.33005/jbi.v15i2.4586 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3476 2022-10-28T06:12:31Z jbi:ART

STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN JASA PADA AYO LIBURAN TOUR & TRAVEL Andini, Sonnia Yohanita, Adhelia Arzia, Gadis Susanti, Ety Dwi Ambarwati, Rima Hastiti, Sari Peneliti ini menggunakan Ayo Liburan Tour & Travel, Gresik Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi pemasaran dalam meningkatkan volume penjualan jasa pada Ayo Liburan tour & travel. Hasil dari metode SWOT digunakan sebagai dasar untuk menentukan strategi pemasaran yang dapat diterapkan oleh Ayo Liburan tour & travel untuk meningkatkan persaingan bisnis. Metode penelitian yang digunakan oleh peneliti adalah metode deksriptif kualitatif. Analisis data pada penelitian ini bersifat induktif, berdasarkan fakta yang ada dilapangan dan dikontruksikan menjadi teori atau hipotesis. Dalam metode kualitatif menggunakan teknik pengambilan data wawancara mendalam berdasarkan indikator 7P (product, price, place, people, physical evidence, dan process). Pada diagram SWOT strategi S dan T terletak pada kuadran II, sehingga strategi yang dapat diterapkan untuk dapat meningkatkan volume penjualan berdasarkan strategi diversifikasi ialah dengan melakukan inovasiinovasi terbaru, meningkatkan pelayanan, lalu menyusun strategi - strategi yang digunakan untuk menghadapi era “new normal” agar dapat bertahan, baik dalam persaingan dan juga dalam mempertahankan kualitas dari pelayanan jasa pada perusahaan. Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3476 10.33005/jbi.v13i2.3476 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3448 2022-10-25T04:05:58Z jbi:ART

Kelayakan Bisnis Pengembangan Cafe Loreomah Bumdes Mitra Warga Kesiman, Desa Kesiman, Kecamatan Trawas Baihaqi, Aufa Izzuddin Nirawati, Lia Bahtiar, Dhea Pratiwi Pariwisata saat ini tidak hanya menjadi sarana untuk berlibur, namun juga menjadi kebutuhan banyak orang, tidak heran jika perkembangan pariwisata menjadi sangat pesat bahkan sudah menjadi peluang untuk berbisnis yang menjanjikan. Banyak objekwisata baru yang ditemukan sehingga pengembangan wisata memang sangat diperlukan agar wisata tersebut dapat dikelola secara maksimal dan menjadi daya tarik wisatawan. Sektor pariwisata memerlukan suatu strategi pola pengembangan yang terencana dan tersususun agar potensi yang dimiliki dapat dikelola secara maksimal. Tujuan penelitian ini adalah untuk menganalisis kelayakan bisnis Cafe Loreomah terutama dari aspek Pasar dan Pemasaran, Aspek Manajemen dan Aspek Keuangan. Studi kelayakan bisnis merupakan penelitian yang bertujuan untuk memutuskan apakah sebuah ide bisnis layak atau tidak. Cafe Loreomah Bumdes MitraWarga DesaKesiman Kecamatan Trawas merupakan salah satu cafe yang baru berjalan 15 bulan,sehingga akan diuji apakah usaha tersebut telah layak berdasarkan aspek keuangan. Kata Kunci : Cafe Loreomah, Bumdes Mitra Warga, Pariwisata dan Cafe DOI : https://doi.org/10.33005/jbi.v13i2.3448 Program Studi Ilmu Administrasi Bisnis 2022-10-20 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3448 10.33005/jbi.v13i2.3448 Jurnal Bisnis Indonesia; Vol 13, No 2 (2022): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3806 2023-05-09T01:38:51Z jbi:ART

ANALISIS STRATEGI PENGEMBANGAN MODEL BISNIS BRICK AND MORTAR PADA COFFE SHOP PICNIC MELALUI BUSINESS MODEL CANVAS DAN TEKNIK SWOT ANALYSIS Yanda Bara Kusuma Kusuma, Yanda Bara; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Persaingan dibidang industri perkopian saat ini semakin meningkat dan ketat. Salahsatu kota yang saat ini marak dengan potensi bisnis dalam bidang Coffe Shop adalah kotaSidoarjo yaitu Picnic Coffe. Tujuan penelitian ini untuk mengetahui Bussines Model Canvas(BMC) yang lebih baik pada Picnic Coffeshop dengan menggunakan teknik Analisis SWOT.Pada penelitian Coffe Shop ini adalah penelitian deskriptif dengan menggunakan pendekatankualitatif. Teknik pengumpulan data secara observasi dan wawancara secara langsungterhadap manajemen Picnic Coffe yang meliputi owner dan general manager Coffe Shop,selain itu dengan melalui data dokumen perusahaan, media sosial perusahaan, website danstudi pustaka. Hasil penelitian menunjukkan bahwa perlu adannya perbaikan untukmenjadikan coffe shop lebih berkembang. Melalui pengimplementasianya, terdapatrekomendasi dalam perbaikan dari setiap elemen Bussines Model Canvas untuk dijadikanmasukkan pihak manajemen. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3806 10.33005/jbi.v14i1.3806 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4202 2023-12-15T02:07:47Z jbi:ART

Pengaruh Manajemen Perubahan Dan Organisasi Pembelajaran Terhadap Kinerja Pegawai Divisi Accounting & Finance Pt. Aerofood Acs Surabaya Maharani, Liany Fari Adelia; Universitas Pembangunan Nasional Veteran Jawa Timur Baihaqi, Aufa Izzuddin; Universitas Pembangunan Nasional Veteran Jawa Timur Tujuan dari penelitian ini adalah untuk mengetahui pengaruh manajemen perubahandan organisasi pembelajaran terhadap kinerja pegawai akuntansi dan keuangan PT.Aerofood ACS Surabaya. Berdasarkan metodologi kuantitatif dan menggunakankuesioner, sampel ditentukan dengan menggunakan metode sampling jenuh non-probabilitas untuk 33 anggota departemen akuntansi dan keuangan. Hasil penelitianmenunjukkan bahwa variabel manajemen dan organisasi pembelajaran berpengaruhsignifikan terhadap kinerja karyawan PT. Aerofood ACS Surabaya, baik secara parsialmaupun simultan. Berdasarkan hasil regresi menggunakan SPSS versi 20, variabelManajemen perubahan dan Organisasi Pembelajaran mampu menjelaskan variabelKinerja Pegawai sebesar 60,2%, sehingga sebesar 39,8% sisanya dapat dijelaskan olehvariabel atau faktor lain.Kata kunci: Manajemen Perubahan, Organisasi Pembelajaran, Kinerja Pegawai Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4202 10.33005/jbi.v14i2.4202 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3912 2023-06-16T05:50:14Z jbi:ART

Strategy to Increase Salary Satisfaction of Y Generation Employee to Enhance Job Performance (Case Study on Kompas Gramedia) Setyono, Langgeng; Universitas Brawijaya Pergeseran demografi karyawan dari generasi X ke generasi Y menyebabkan perubahan paradigma terkaitkompensasi bagi mereka. Jika perusahaan memperlakukan generasi Y dalam hal kompensasi samadengan generasi X, maka akan mengakibatkan karyawan generasi Y tidak puas. Penelitian ini berfokuspada karyawan Kompas Gramedia (KG) yang didominasi oleh generasi milenial. Dalam mengelolakompensasi, KG memiliki masalah dengan kepuasan remunerasi karyawan. Survei tahunan perusahaanterhadap 10.560 karyawan pada tahun 2016 menunjukkan bahwa kepuasan remunerasi hanyamenyumbang 41 persen dari kepuasan karyawan terhadap sistem remunerasi. Ini diklasifikasikan sebagaitingkat kepuasan yang rendah. Penelitian ini dianggap sebagai penelitian kualitatif. Penelitian inibertujuan untuk merumuskan strategi bagi perusahaan bisnis, dalam hal ini Kompas Gramedia, untukmenciptakan strategi kompensasi yang sesuai dengan karakteristik dan aspirasi generasi milenial.Penelitian ini menggunakan data sekunder dari perusahaan. Forum diskusi kelompok dan wawancaradilakukan untuk membuat sistem. Hasilnya, perusahaan harus mencocokkan skema kompensasiperusahaan dengan aspirasi karyawan milenial. Tunjangan kesehatan, fasilitas pinjaman, keseimbangankehidupan kerja, program pensiun pengakuan, dan peluang karir harus dimodifikasi. Perusahaan harusfokus pada peluang karir dan mengubah banyak fasilitas menjadi tunjangan keuangan.Kata kunci: Salary satisfaction, Millennial Generation, Job Performance, Compensation Strategy Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3912 10.33005/jbi.v14i1.3912 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4203 2023-12-15T02:07:47Z jbi:ART

Keterhubungan Pemasaran Berbasis Sosial Media Terhadap Niat Penggunaan Aplikasi Transportasi Online Nabila Putri, Mutiara Angeline; Politeknik Negeri Sriwijaya Soleha, Maratus; Politeknik Negeri Sriwijaya Salsabilah, Dede; Politeknik Negeri Sriwijaya Izzati, Astika Ulfah; Politeknik Negeri Sriwijaya Tujuan dari studi ini adalah untuk mengetahui hubungan antara sosial media marketing khususnyapemasaran melalui Instagram pada platform aplikasi transportasi online Grab Indonesia atau @grabidterhadap niatan pengguna untuk menggunakan platform Grab Indonesia. Penelitian ini bersifat noneksperimental dengan menerapkan metode kuantitatif. Data penelitian didapatkan dari survei dalambentuk kuesioner online pada 146 responden yang merupakan pengguna instagram yang pernahmenggunakan layanan transportasi online pada platform Grab. Teknik non-probability samplingdigunakan dalam mengambilan sample penelitian. Uji korelasi digunakan untuk melihat hubungan sosialmedia marketing Grab Indonesia terhadap niat penggunaan platform Grab. Hasil studi ini menunjukkanbahwa terdapat hubungan sosial media marketing yang digunakan pihak Grab terhadap niat masyarakatuntuk menggunakan layanan yang ada di aplikasi Grab.Kata kunci: pemasaran berbasis sosial media, niat penggunaan aplikasi, aplikasi online Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4203 10.33005/jbi.v14i2.4203 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3807 2023-05-09T01:45:42Z jbi:ART

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT INDAH EXPRES SURABAYA Baihaqi, Aufa Izzuddin; Universitas Pembangunan Nasional Veteran Jawa Timur Zein, Selina Asbilah; Universitas Pembangunan Nasional Veteran Jawa Timur Wardani, Ikrima Noka; Universitas Pembangunan Nasional Veteran Jawa Timur Sukses tidaknya sebuah perusahaan jasa adalah kepuasan konsumen yang berdasarkan padakualitas pelayanan perusahaan tersebut. Tujuan dari penelitian ini, yaitu guna melihatberpengaruh tidaknya kualitas pelayanan terhadap kepuasan konsumen di PT Indah ExpresSurabaya. Dalam penelitian ini, peneliti menerapkan metode penelitian kuantitatif.Populasi pada penelitian ini, yaitu para konsumen atau pengguna jasa penitipan barangIndah Expres Surabaya. Sampel yang diambil sebanyak 100 responden denganmenggunakan teknik Non-Probability Sampling dan menggunakan pendekatan AccidentalSampling, yaitu dimana teknik pengambilan sampel berdasarkan kebetulan. Maksudnyaadalah siapa yang kebetulan bertemu dengan peneliti dapat dijadikan sampel. Metodeanalisis data yang digunakan yaitu berupa Uji Validasi dan Reabilitas. Berdasarkan nilaisignifikansi yang diperoleh sebesar 0,002 < 0,05. Hasil penelitian ini dapat dikatakan bahwakualitas pelayanan berpengaruh terhadap kepuasan pelanggan. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3807 10.33005/jbi.v14i1.3807 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3796 2023-05-08T07:54:28Z jbi:ART

ANALISIS STRATEGI PEMASARAN PRODUK KAIN SHIBORI PADA UMKM ARAFA SURABAYA BERBASIS MARKETING MIX Farida, Siti Ning; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini bertujuan untuk memformulasikan strategi pemasaran yang tepat untuk UMKM Arafa Surabaya agar dapat meningkatkan volume penjualan. Sehingga dapat ungguldalam kompetisi di pasar. Penelitian ini bersifat kualitatif deskriptif. Sumber data yangdigunakan adalah data primer dan data sekunder. Teknik pengumpulan data dilakukan denganwawancara dengan pemilik UMKM Arafa Surabaya dan karyawan UMKM. Penelitiandilakukan dengan menganalisa bauran pemasaran 7P dari UMKM Arafa Surabaya yangkemudian data tersebut diolah dan dianalisa sehingga dapat menghasilkan beberapa alternatifstrategi bersaing untuk UMKM Arafa Surabaya. Dari hasil penelitian, peneliti menemukanbahwa strategi pemasaran yang tepat untuk diterapkan oleh UMKM Arafa Surabaya adalahdengan mempertahankan kualitas produk yang sudah baik dan diminati serta membuat pilihanproduk alternati dengan harga yang lebih terjangkau, sebab produk yang saat ini dimilikitergolong mahal. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3796 10.33005/jbi.v14i1.3796 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3797 2023-05-08T07:54:28Z jbi:ART

PEMANFAATAN INSTAGRAM ADS PADA PLATFORM MEDIA SOSIAL INSTAGRAM SEBAGAI UPAYA PENINGKATAN TRAFFIC BISNIS (STUDI KASUS PADA INSTAGRAM SCARLETT WHITENING) Nugroho, Rusdi Hidayat; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana pemanfaatan Instagram Ads padaplatform media sosial Instagram sebagai upaya peningkatan traffic bisnis (studi kasusInstagram Scarlett Whitening). Metode deskriptif kualitatif digunakan oleh peneliti padapenelitian ini. Teknik pengumpulan data didapatkan dari hasil observasi akun officialInstagram @scarlett_whitening secara langsung pada bagian periklanan. Peneliti menggunakansumber data sekunder yang berasal dari buku, jurnal terkait, website resmi Scarlett Whitening,dan akun official Instagram @scarlett_whitening. Teknik analisis data diadaptasimenggunakan teknik deskriptif-naratif. Hasil penelitian menunjukkan bahwa pemanfaatanInstagram Ads memberikan dampak positif dalam upaya peningkatan traffic bisnis padaInstagram Scarlett Whitening. Kata kunci: periklanan, media sosial, Instagram Ads, traffic Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3797 10.33005/jbi.v14i1.3797 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3808 2023-05-09T01:49:53Z jbi:ART

STRATEGI BISNIS USAHA MIKRO KECIL DAN MENENGAH (UMKM) DALAM MENGEMBANGKAN USAHANYA (Studi Kasus pada CV PLAN>net Desain di Surabaya) Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur Baihaqi, Aufa Izzuddin; Universitas Pembangunan Nasional Veteran Jawa Timur Penelitian ini adalah penelitian kualitatif yang didasarkan pada strategi bisnis yangdilakukan oleh CV PLAN>net Desain dan merupakan strategi awal dalam mengembangkanusahanya sehingga dapat bertahan dalam jangka waktu yang lama. CV PLAN>net Desainmerupakan salah satu Usaha Menengah di bidang jasa advertising khususnya memvisualkanmarketing support. Usaha ini dapat bertahan karena memiliki strategi bisnis yangmengutamakan pada kecepatan, keefektivitasan dan kualitas. Berdasarkan hasil danpembahasan penelitian yang diperoleh, maka dapat diketahui strategi bisnis yang dilakukanoleh CV PLAN>net Desain dalam mengembangkan usahanya yang meliputi Analisis SWOTdan strategi bisnis di bidang Keuangan, Manajemen Sumber Daya Manusia, Pemasaran danProduksi. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3808 10.33005/jbi.v14i1.3808 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4548 2024-06-04T16:21:02Z jbi:ART

Ekspor-Impor dan Dampaknya terhadap Pertumbuhan Ekonomi di Indonesia Setiawati, Ririt Iriani Sri; Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jakarta Islamudin, Ardhi; Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jakarta This study examines the investigation of how the global economy affects the domestic economy. Theinternational economy includes the export and import of products between nations. This study uses adescriptive methodology and a literature review to evaluate how the state of the global economy hasimpacted Indonesia's GDP growth, as measured by exports and imports, using a qualitativetechnique. According to the findings of the descriptive analysis and literature review, exports have afavorable effect on economic growth, which implies that as the value of exports rises, so will the rateof economic expansion. On the other side, imports have a negative effect on economic growth, whichmeans that the slower the expansion, the higher the value of imports.Keywords: Export; Import; Economic Growth; GDP Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4548 10.33005/jbi.v15i1.4548 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4585 2024-06-05T22:16:50Z jbi:ART

Peningkatan Kualitas UMKM di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik melalui Pemanfaatan Media Sosial dan E-Commerce Zulyanto, Agus; Universitas Pembangunan Nasional “Veteran” Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional “Veteran” Jawa Timur This journal discusses a community service program which aims to improve the quality of micro,small and medium enterprise in Tlogopatut Village, Gresik District, Gresik Regency through the useof digital technology. This program aims to significantly improve the MSME sector in the region,recognizing the important role of MSME in the local economy and working to reduce the digitaldivide in access to technology in society. This program includes several steps, including identifyingdigital technology needs for local MSME, providing training in using relevant software andapplications, and supporting the use of e-commerce platforms to promote and sell MSME productsonline. The results of this program show a significant increase in MSME access to digital technologyas well as income growth and expanding the scope of their consumers. In addition, this program alsohelps increase consumer awareness of local MSME products through e-commerce platforms, thussupporting economic growth in the Tlogopatut sub-district area. This community service hassucceeded in connecting MSME with digital technology so that they are able to compete in anincreasingly connected and online-based economy. These results reflect important efforts to improvethe quality of MSME in the region and provide valuable learning about the importance of digitaltechnology in supporting local economic growth and exchange.Keywords: Community Service; Training; MSME; E - Commerce Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4585 10.33005/jbi.v15i2.4585 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3799 2023-05-08T07:54:28Z jbi:ART

Eksplorasi Faktor-Faktor Pemilihan Grab sebagai Platform Layanan Transportasi Online Berdasarkan Value-Based Adoption Model Izzati, Astika Ulfah Angguna, Welan Mauli Anindea, Frianka Angeline, Mutiara Soleha, Maratus Salsabilah, Dede Media sosial dapat dijadikan salah satu bagian strategi pemasaran bagi organisasi ataupun perusahaankarena media sosial dapat mempengaruhi keputusan pembelian, disamping itu nilai yang diberikan brandatau penjual juga dapat mempengaruhi keputusan pembelian. Penelitin ini menelaah faktor-faktor yangmelatarbelakangi konsumen dalam penggunakan Grab sebagi platform transportasi online denganberdasarkan kegiatan social media marketing pada akun Instagram @grabid dan value-based adoptionmodel dimana variabel penelitian terdiri dari konten entertainment pada media sosial Instagram @grabid,interaksi yang terjadi pada media sosial Instagram @grabid, kualitas layanan yang diberikan platformGrab Indonesia, harga yang ada pada platform Grab Indonesia, dan reputasi Grab Indonesia sebagaiplatform penyedia layanan transportasi online. Penelitian ini merupakan penelitian kuantitatif noneksperimental yang menggunakan data primer, dan dilakukan metode survei dengan teknik purposivesampling menggunakan kuesioner dan skala penilaian likert pada 146 responden yang pernahmenggunakan platform Grab sebagai platform transportasi online. Setalah dilakukan pengujiandidapatkan bahwa konten entertainment pada media sosial Instagram @grabid merupakan merupakan  faktor   utama   yang memiliki kontribusi terbesar   dalam   membentuk faktor-faktor yang melatarbelakangi niatan konsumen   menggunakan platform Grab sebagai platform layanan transportasi online.Kata kunci: social media marketing; value-based adoption model; Grab Indonesia  Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3799 10.33005/jbi.v14i1.3799 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4197 2023-12-15T02:07:47Z jbi:ART

Peranan Media Sosial Instagram Terhadap Perkembangan Digital Marketing Diadora, Madona; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Budi Astuti, Putri Inul; Universitas Pembangunan Nasional Veteran Jawa Timur Hadi, Tarissa Seshita; Universitas Pembangunan Nasional Veteran Jawa Timur Cyber marketing adalah kegiatan pemasaran dan promosi yang dilakukan di duniamaya atau internet. Penelitian ini bertujuan untuk mengetahui efektivitas digitalmarketing instagram. Dalam rangka memaksimalkanmanfaat media sosial dalam digitalmarketing, perusahaan harus memahami teori-teori yang mendasar dalam pemasaran danmedia sosial, dan mengembangkan strategi yang sesuai dengan audiens mereka dan pasaryang dituju. Implikasi studi ini menunjukkan bahwa Instagram adalah salah satu yangpaling populer saluran promosi di web. di masa kini. Informasi yang beredar di mediasosial dapat menjadi tidak akurat atau bahkan menyesatkan,dan perusahaan harus berhati-hati dalam menyebarkan informasi mereka melalui media sosial. Situs jejaring sosialdanbentuk-bentuk media sosial lainnya mempermudah bisnis untuk menjangkau danberinteraksi dengan para penontonnya. Dalam dunia bisnis, media sosial adalah alat yangberguna untuk tetap berhubungan dengan klien dan pelanggan tanpa mengkhawatirkanhal-hal seperti perbedaan waktu atau tempat. Peningkatan pemasaran digital bertepatandengan munculnya internet; Dewasa ini, banyak situs web menjual produk dan jasa viaplatform media sosial seperti Facebook, Twitter, dan Instagram. Industri periklanandewasa ini diakui secara luas sebagai era pemasaran digital, di mana konsumen tidak lagidibatasi pada format iklan tradisional seperti media cetak danelektronik, tetapi mungkinmalah menggunakan saluran digital. Definisi ini dapat dipahami dalam berbagai konteks.Pembahasan tentang riset atau hasil tes disajikan dalam bentuk mengecutkan, baik secarakualitatif maupun kuantitatif.Kata kunci: Cyber Marketing, Digital Marketing, Media Sosial, Promosi Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4197 10.33005/jbi.v14i2.4197 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3809 2023-05-09T01:53:36Z jbi:ART

PENGARUH PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA PENGHUNI ASRAMA PUTRI BELA NEGARA UPN “VETERAN” JAWA TIMUR Susanti, Ety Dwi; Universitas Pembangunan Nasional Veteran Jawa Timur Pertumbuhan sektor jasa berlangsung pesat semakin hari semakin banyakbermunculan jenis – jenis jasa baru dan inovatif. Disadari atau tidak setiap bisnis padahakikatnya adalah bisnis jasa atau layanan. Asrama Putri Bela Negara merupakan salahsatu unit bisnis dari UPN “Veteran” Jawa Timur yang menyediakan beberapa jenispelayanan jasa dan fasilitas. Dalam sektor jasa seperti asrama putri ini, pelayanan danfasilitas merupakan hal yang sangat penting untuk diperhatikan agar dapat memberikankepuasan pada pelanggan. Sesuai dengan uraian tersebut, tujuan dari penelitian iniadalah untuk mengetahui dan menganalisis pengaruh pelayanan dan fasilitas secarasimultan dan parsial terhadap kepuasan pelanggan.Populasi dalam penelitian ini adalah mahasiswa yang menghuni di Asrama PutriUPN “Veteran” Jawa Timur. Teknik pengambilan sampel yang digunakan adalahPurposive Sampling sebanyak 75 responden. Analisis data menggunakan AnalisisRegresi Linier Berganda, dimana variabel bebas yang digunakan Pelayanan ( X1 ) danFasilitas (X2), sedangkan variabel terikatnya adalah Kepuasan Pelanggan (Y).Hasil uji F terbukti bahwa pelayanan dan fasilitas secara simultan berpengaruhnyata terhadap kepuasan pelanggan, terbukti nilai Fhitung yang dihasilkan (43,175) >Ftabel (3,12). Kemudian hasil uji t menunjukkan bahwa pelayanan secara parsialberpengaruh nyata terhadap kepuasan pelanggan, terbukti nilai thitung yang dihasilkan(5,691) > ttabel (1,999346) dan fasilitas secara parsial berpengaruh nyata terhadapkepuasan pelanggan, terbukti thitung yang dihasilkan (2,680) > ttabel (1,999346).Kata Kunci : Pelayanan, Fasilitas, Kepuasan Pelanggan Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3809 10.33005/jbi.v14i1.3809 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4582 2024-06-05T22:16:50Z jbi:ART

Pengaruh Investasi terhadap Penyerapan Tenaga Kerja sebagai Upaya Meningkatkan Pertumbuhan Ekonomi Arti, Laila Krisna; Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur Setiawati, Ririt Iriani Sri; Jurusan Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur The level of investment is an important factor in the absorption aspect labor. This research aims toanalyze how investment influences labor absorption in Indonesia and its relationship to economicdevelopment. The research method used is qualitative descriptive research with literature study. Theresult of the study shows that investment has a positive influence on energy absorption work andreduce the unemployment rate in Indonesia.investment can help expand a company’s operations thusleading to improvement productivity and employment. Government policy also plays a role indetermining the extent to which investment can influence labor absorption. Policies that supportinvestment such as tax incentives and adequate infrastructure will attract private investment. The roleof government is very important in a country by increasing the development of basic infrastructurewhich includes telecommunications, transportation, water supply which is the main contribution toefficient government spending to attract private sector investment. Government spending which canencourage private sector investment will create business opportunities which will later expand laborabsorption.Keywords: Investment; Labor; Economic Growth Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4582 10.33005/jbi.v15i2.4582 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3801 2023-05-08T07:54:28Z jbi:ART

PENGARUH KUALITAS PELAYANAN CUSTOMER SERVICE UNICOM CARE TERHADAP TINGKAT KEPUASAN PELANGGAN HUAWEI DI SURABAYA (Studi kasus pada UNICOM CARE Plaza Marina Surabaya) Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur Fauziah, Sumainah; Universitas Pembangunan Nasional Veteran Jawa Timur Citra perusahaan merupakan hal yang sangat penting untuk dijaga dan dikembangkan.Selain menjual produk, sebuah perusahaan juga harus menjaga nama baik perusahaan denganmemenuhi beberapa aspek, seperti mengadakan kegiatan yang dapat menguntungkanlingkungan sekitar dan perusahaan. Ada beberapa hal yang dapat dilakukan oleh perusahaanseperti mendirikan customer service, mengadakan CSR, serta memberikan beasiswa terhadapkaryawan yang mempunyai prestasi. Tujuan dari penelitian ini untuk mengetahui apakah adapengaruh kualitas pelayanan customer service Unicom Care terhadap tingkat kepuasanpelanggan Huawei di Plaza Marina Surabaya. Jenis penelitian lapangan ini menggunakanmetode eksplanatif kuantitatif, peneliti mengumpulkan data dengan melakukan observasi,studi pustaka, dokumentasi dan kuesioner. Teknik pengambilan sampel yang digunakanpurposive sampling, semua data dianalisis dengan persentase, analisis regresi linier berganda.Jumlah sampel penelitian ini yaitu sebanyak seratus dua puluh tujuh (127) responden.Berdasarkan analisis regresi berganda hasil hipotesis pertama, masing masing variabeltangible, reliability, responsiveness, assurance dan emphaty dari kelima variabel tersebutsecara simultan memiliki pengaruh yang signifikan terhadap tingkat kepuasan pelanggan.Kualitas pelayanan Unicom Care secara parsial variabel tangible, variabel reliability danvariabel emphaty, memiliki pengaruh signifikan terhadap tingkat kepuasan pelanggan,sedangkan variabel responsiveness dan variabel assurance tidak berpengaruh terhadap tingkatkepuasan pelanggan Huawei di Plaza Marina Surabaya. Variabel yang berpengaruh palingdominan adalah variabel tangible. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3801 10.33005/jbi.v14i1.3801 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3810 2023-05-09T01:58:01Z jbi:ART

Pengaruh Marketing Mix Terhadap Penjualan (Studi Pada Toko Pakaian Bekas Remaja) Kurniawan, Denis; Universitas Pembangunan Nasional Veteran Jawa Timur Sulistyawati, Lisa; Universitas Pembangunan Nasional Veteran Jawa Timur Rusdianto, Yuniardi; Universitas Pembangunan Nasional Veteran Jawa Timur Keputusan pemasaran seringkali berkaitan erat dengan empat masalah pokok, yakniproduk, harga, tempat, dan promosi yang merupakan varibel-variabel dalam marketing mix.Dalam memilih sebuah produk konsumen tentunya memiliki kriteria evaluasi diantaranyaadalah bagaimana kualitas produk, harga serta pelayanan yang diberikan dan tentunyamarketing yang baik. Penelitian ini bertujuan untuk mengetahui dan melihat seberapapengaruhnya marketingmix terhadap penjualan pada toko pakaian bekas di kota Surabaya. Teknik pengumpulandatanya dengan menggunakan kuesioner, populasi dalam penelitian ini para konsumen yangdatang dan membeli pakaian bekas toko, sampel dalam penelitian ini sebanyak 40 responden.Pengambilan sampelnya, menggunakan teknik purposive sampling dimana konsumen yangmemeli pakaian bekas. Teknik analisis data dan uji hipotesis menggunakan analisis regresilinier bergandadimana untuk menentukan ketepatan prediksi dan pengaruh yang terjadi antara variabelindependen dan dependen. Hasil analisis menunjukkan bahwa secara simultan (Uji F) variabelbebas Product (X1), Price (X2), Place (X3), Promotion (X4) secara simultan bersama-samamempunyai pengaruh terhadap variabel terikat Tingkat penjualan (Y) pada toko pakaian bekasSenja SecondBrand. Sementara itu secara parsial (uji T) variabel yang berpengaruh secarasignifikan adalah Product dan Price, sedangkan Place dan Promotion memiliki pengaruhtetapi tidak signifikan terhadap keputusan konsumen dan tingkat penjualan pada toko pakaianbekas Senja SecondBrand. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3810 10.33005/jbi.v14i1.3810 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3802 2023-05-08T07:54:28Z jbi:ART

ANALISIS PENGARUH FITUR DAN HARGA TERHADAP KEPUASAN PENGGUNAAN APLIKASI FREEMIUM CANVA Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Perkembangan teknologi memberikan kontribusi yang sangat besar dalamproses pembelajaran peserta didik. Saat ini, media komunikasi visual menjadi alternatifbagi para peserta didik. Hal ini dikarenakan media ini dapat memudahkan para pesertadidik dalam memahami maksud yang ingin disampaikan melalui gambar desain. Saatini telah banyak bermunculan model bisnis freemium berbasis platform desain grafisyang dibutuhkan oleh para peserta didik khususnya di kalangan Mahasiswa AdministrasiBisnis UPN “Veteran” Jawa Timur, salah satunya yaitu Canva. Canva merupakanmodel bisnis freemium berbasis platform desain grafis yang didirikan pada tahun 2012.Aplikasi Canva memiliki berbagai fitur yang dapat memudahkan para penggunanya.Selain itu harga yang ditawarkan juga relatif terjangkau, sehingga hal ini seringkalimenjadi bahan pertimbangan atas penilaian para pengguna.Penelitian ini bertujuan untuk mengetahui pengaruh fitur dan harga terhadapkepuasaan penggunaan aplikasi freemium Canva dikalangan Mahasiswa AdministrasiBisnis UPN “Veteran” Jawa Timur.Metode yang digunakan dalam penelitian ini adalahmetode kuantitatif deskriptif dengan menggunakan pendekatan korelasi denganmenyebarkan kuisioner dalam bentuk g-form. Sampel yang digunakan sebanyak 60responden yang merupakan Mahasiswa Administrasi Bisnis UPN “Veteran” JawaTimur angkatan 2019-2021 yang menjadi pengguna Canva. Metode analisa data dalampenelitian ini menggunakan uji korelasi, uji validitas, uji reabilitas, uji T dan uji Fdengan bantuan IBM SPPS versi 25. Berdasarkan hasil analisis disimpulkan bahwa fiturdan harga secara parsial dan simultan berpengaruh positif terhadap kepuasaan penggunapada Mahasiswa Administrasi Bisnis UPN “Veteran” Jawa Timur.  Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3802 10.33005/jbi.v14i1.3802 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3803 2023-05-08T07:54:28Z jbi:ART

ANALISIS PENGGUNAAN BUDAYA LOKAL DALAM STRATEGI PRODUK CAK CUK SURABAYA Kusuma, Yanda Bara; Universitas Pembangunan Nasional Veteran Jawa Timur ABSTRAKPerkembangan bisnis di dunia saat ini semakin meningkat dengan sangat pesat yang mengakibatkan persainganantar pengusaha fashion semakin ketat. Persaingan yang ketat dalam bisnis Fashion membuat mereka haruslebih memperhatikan kebutuhan dan kepuasan pelanggan. rupanya tidak disia-siakan oleh produsen fashiondengan menggunakan unsur budaya lokal. Penelitian ini membahas tentang Analisis Pemanfaatan Budaya Lokaldalam Strategi Produk Cak Cuk Surabaya. Penelitian ini dilakukan terhadap karyawan dan pelanggan Cak CukSurabaya. Dalam penelitian ini, peneliti menggunakan penelitian deskriptif explanatory. Teknik pengumpulandata menggunakan wawancara.  Gambaran Budaya Lokal Surabaya yang diangkat oleh Cak Cuk adalah potretkehidupan sosial yang tidak pernah  berubah  di  masyarakat. Cak Cuk Surabaya memilih untuk tidakmemberikan garansi bagi produk yang mereka jual, tetapi menerima penukaran barang apabila barang yangdibeli oleh customer terdapat kecacatan produk. Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3803 10.33005/jbi.v14i1.3803 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/3804 2023-05-08T07:54:28Z jbi:ART

STRATEGI BRANDING KABUPATEN MALANG MELALUI “PESONA BUDAYA GONDANGLEGI” DALAM MEMBENTUK IMAGE SEBAGAI KOTA PARIWISATA Suksmawati, Herlina; Universitas Pembangunan Nasional Veteran Jawa Timur Pariwisata merupakan industri global yang bisa menghidupkan jutaan orang di dalam suatu negaramelalui devisa yang didapatkan untuk menumbuhkan perekonomian suatu bangsa. Salah satu Negara yangmengembangkan industri pariwisata adalah Indonesia. Agar memiliki daya tarik minat wisatawan yang datangdari dalam negeri maupun mancanegara untuk berkunjung lebih lama dan tinggal, untuk menikmati sebuahdestinasi maka dibutuhkan pemasaran pariwisata. Strategi pemasaran sangat memainkan peran penting dalamindustri pariwisata yang telah ditetapkan untuk bisa menjalankan akitifitas promosi sehingga dengan adanyastrategi pariwisata yaitu promosi bisa berkembang. Diperlukannya pemasaran pariwisata ini adalah untukmembuat wisatawan berkeinginan untuk berkunjung ke sebuah destinasi. Metode dalam penelitian ini adalahmenggunakan pendekatan kualitatif, melalui observasi yang lebih mendalam dan teliti terhadap objek-objekpenelitian. Berbagai upaya ditempuh daerah untuk mempromosikan program pariwisatanya, salah satunya yangsaat ini sedang menjadi tren adalah konsep destination branding daerah. Di Kabupaten Malang memiliki eventyang bertajuk gelar budaya melalui carnaval dengan tema Pesona Budaya Gondanglegi, dimana event ini digelarsetiap satu tahun sekali. Proses branding destinasi pariwisata bukan hanya sekedar mengaplikasikan strategibranding melalui Brand Positioning, Brand Identity, Brand Personality, tetapi juga bisa dengan cara yang lain.Strategi pemasaran ini harus dikoordinasikan dengan seluruh pemangku kepentingan destinasi pariwisata.Kata kunci : Strategi branding, Pesona budaya Gondanglegi, Brand image Program Studi Ilmu Administrasi Bisnis 2023-05-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/3804 10.33005/jbi.v14i1.3804 Jurnal Bisnis Indonesia; Vol 14, No 1 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4588 2024-06-05T22:16:50Z jbi:ART

Peran UMKM dalam Pembangunan dan Kesejahteraan Masyarakat Kelurahan Ngipik, Kabupaten Gresik Istivarini, Diva; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Micro, Small and Medium Enterprises (MSME) have a very important role in the development andwelfare of society. MSME are not only the backbone of the local economy, but also contributesignificantly to national economic growth. Through creating jobs, increasing income, and increasingpeople's access to goods and services, MSME provide a broad positive impact. In the context ofdevelopment, MSME play a vital role in reducing unemployment rates, improving workforce skills,and reducing economic disparities between regions. Apart from that, MSME also support economicdiversification by introducing unique local products and services to the global market. In terms ofcommunity welfare, MSME provide opportunities for local entrepreneurs, especially women andyouth, to start and develop their own businesses.Keywords: MSME; Development; Public Welfare; Government Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4588 10.33005/jbi.v15i2.4588 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4595 2024-06-06T01:39:13Z jbi:ART

Sosialisasi Membuat Desain dengan Menggunakan Aplikasi Canva di Kelurahan Sukorame Akbar, Dio Irvandi; Universitas Pembangunan Nasional Veteran Jawa Timur Prabowo, Budi; Universitas Pembangunan Nasional Veteran Jawa Timur Hidayat N, Rusdi; Universitas Pembangunan Nasional Veteran Jawa Timur Dwiridhotjahjono, Jojok; Universitas Pembangunan Nasional Veteran Jawa Timur Perkembangan Teknologi informasi di masa Industri 4. 0 serta Society 5. 0 menjadikan warga wajibalihkan aktivitas jual beli lewat media digital. Salah satu komunitas di Kota Surabaya ialah KampungKue Membutuhkan media pembuatan katalog yang bisa dipublikasikan melalui media sosial.Pemecahan yang dapat kami tawarkan buat mempermudah komunitas penjual kue merupakan denganmenggunakan aplikasi canva selaku media pembuatan katalog serta memasarkan hasil katalognyalewat banyak media sosial buat menarik pembeli serta pelanggan. Dalam melakukan promosidiperlukan penyusunan Bahasa Indonesia yang baik, benar serta pas, supaya mutu promosinya lebihbaik, sehingga kami pula melatih keahlian teman-teman Karang Taruna yang memiliki UMKM diKelurahan Sukorame dengan membagikan keahlian promosi. Salah satu hasil yang diberikan daripelatihan serta pendampingan ini merupakan modul pelatihan. Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4595 10.33005/jbi.v15i2.4595 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4549 2024-06-04T16:37:18Z jbi:ART

Implementasi Corporate Social Responsibility (CSR) pada Perusahaan Daerah Air Minum (PDAM) Surya Sembada Kota Surabaya (Studi Kasus Pembangunan Jamban Sehat dan Pembangunan Rumah Tidak Layak Huni) Reviandani, Oktarizka; Universitas Pembangunan Nasional Veteran Jawa Timur Corporate Social Responsibility (CSR) is one of the actions carried out by companies as a form oftheir responsibility towards the environment around which the company is located is at. One of theCorporate Social Responsibility (CSR) programs currently being implemented by PDAM SuryaSembada Kota Surabaya is the Healthy Latrines and Renovating Uninhabitable Houses Program.This program is a program of the Mayor of Surabaya in collaboration with PDAM and the SurabayaCity National Zakat Amil Agency (BAZNAS). Through this program, PDAM together with BAZNASwill build 20 houses and will build 20 healthy latrines in various areas in Surabaya. This researchaims to describe the implementation of CSR at PDAM Surya Sembada Surabaya City in the form ofbuilding healthy latrines and building uninhabitable houses. The research method used is descriptivewith a qualitative approach. The focus of this research consists of 1) Communication, 2) BureaucraticStructure, 3) Disposition and 4) Resources. The data collection techniques used are documentation,observation and interviews. Data analysis was carried out by collecting data, reducing data,presenting data, and drawing conclusions. The results of this research show that the RegionalDrinking Water Company, Surya Sembada, Surabaya City has implemented the Healthy Latrines andUninhabitable House Renovation Program well, but the process of disbursing CSR funds is often late.The advice given in this research is that PDAM Surya Sembada Surabaya City needs to speed up theprocess of disbursing funds, and continue the program of building healthy latrines and renovatinguninhabitable houses so that it doesn't stop here and can build healthy latrines for the public.Keywords: Implementation; Corporate Social Resposibility (CSR); PDAM Surabaya Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4549 10.33005/jbi.v15i1.4549 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4597 2024-06-06T05:24:36Z jbi:ART

Sosialisasi Membuat Desain Menggunakan Aplikasi Canva di Kelurahan Sukorame Sukmana, Kevin Ramadhany; Universitas Pembangunan Nasional Veteran Jawa Timur Prabowo, Budi; Universitas Pembangunan Nasional Veteran Jawa Timur Hidayat N, Rusdi; Universitas Pembangunan Nasional Veteran Jawa Timur Dwiridhotjahjono, Jojok; Universitas Pembangunan Nasional Veteran Jawa Timur This research aims to conduct outreach regarding the use of the Canva application as an effectivedesign tool for Micro, Small and Medium Enterprises (MSMEs/UMKM). Attractive visual design hasan important role in promoting UMKM products or services in the current digital era. However,limited knowledge and access to design tools often become obstacles for Sukorame UMKM. Themethod used in this research is a training and socialization approach. An intensive training programon using the Canva application will be held for Sukorame UMKM owners and related staff. Inaddition, individual discussion and guidance sessions will be held to understand the needs and designchallenges faced by each UMKM resident of Sukorame. It is hoped that the results of this researchwill provide a better understanding of the capabilities and benefits of the Canva application indesigning promotional materials. Apart from that, it is also hoped that it can improve the design skillsof UMKM owners and related staff, so that they can produce promotional materials that are moreeffective and attractive to their market. Through this socialization, it is hoped that Sukorame UMKMcan be more competitive in digital marketing and have the ability to present their products or servicesin a more attractive and professional way. In this way, it is hoped that it can also contribute toincreasing the competitiveness of UMKM in today's increasingly competitive business ecosystem.Keywords: Socialization; Canva; MSMEs; Design Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4597 10.33005/jbi.v15i2.4597 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4324 2024-01-24T06:12:21Z jbi:ART

IMPLEMENTASI SKILL PUBLIC SPEAKING PADA WARGA DESA DALAM MENINGKATKAN KEMAMPUAN DIRI UNTUK BERBICARA DI DEPAN UMUM Dian Sylvatri, Hapsari; Fakultas Vokasi Universitas Brawijaya Megawati, Citra Dewi; Fakultas Vokasi Universitas Brawijaya Fachreza, M Raya; Fakultas Vokasi Universitas Brawijaya Tafakuri, Anindita; Fakultas Vokasi Universitas Brawijaya Public speaking merupakan kemampuan sosial penting untuk berinteraksi denganorang lain secara efektif dan tepat namun, bisa menimbulkan stress karena menghadapitantangan untuk diperhatikan dan didengar oleh orang lain. Ini sangat penting bagi perangkatdesa untuk menambah soft skill public speaking supaya informasi yang diberikan kepadamasyarakat bisa optimal, dan untuk warga desa bisa menciptakan keahlian lain dalam bidangkomunikasi di depan umum. Tujuan penelitian ini ialah memberikan pengetahuan dasarmengenai public speaking berupa pelatihan mimik wajah, gestur tubuh, tata kelola bahasayang dikeluarkan saat berbicara di depan umum, dan bagaimana pembicara membrandingdirinya agar lebih menguasai jalannya pembicaraan. Metode pelaksanaan dilakukan secaraluring yang mana diikuti oleh 33 orang yang terdiri dari perangkat desa Klampok dan wargadesa Klampok, pelatihan dilakukan 1 hari penuh, dengan materi yang berbeda. Pelatihanpertama adalah public speaking & personal branding, kedua conversation, ketiga socialmedia strategy. Dengan diadakannya pelatihan ini bisa menambah keahlian baru bagiperangkat desa serta warga desa Klampok.Kata Kunci: Public Speaking, Penelitian, Desa Klampok, Soft Skill, Pelatihan Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4324 10.33005/jbi.v14i2.4324 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4550 2024-06-04T16:43:14Z jbi:ART

Kegiatan Kompetisi Olahraga Mahasiswa Antar Fakultas Sportavest 2023 untuk Pemberdayaan UMKM di Kelurahan Pondok Labu Amrullah, Afif Amir; Universitas Pembangunan Nasional “Veteran” Jakarta Arbitera, Cahya; Universitas Pembangunan Nasional “Veteran” Jakarta One of the tridharmas goals for higher education is the existence of a campus can provide benefitsand prosperity to society. After the Covid-19 pandemic, there was a slowdown in people's economicactivities, marked by a large number of unemployed people and a decrease in purchasing power, aswell as a reduction in the income of MSMEs (UMKM) in the area around the UPN Veteran Jakartacampus. If this condition remain ignored, it will lead to a negative impact and reduce social relationsbetween campus residents and surrounding residents. Because efforts are needed to improve campusrelations with local residents while empowering the economy through Sportavest 2023 activities. Thisresearch contains service activities regarding empowering community MSMEs in Pondok LabuSubdistrict to be able to promote their products widely and increase income from product sales whichsynergized with sports activities from student.Keywords: Students; Sportavest; MEMEs Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4550 10.33005/jbi.v15i1.4550 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4598 2024-06-06T05:30:03Z jbi:ART

Sosialisasi NIB dan SP-PIRT terhadap UMKM Kelurahan Sukorame yang Dilakukan oleh Mahasiswa PKKM Bina Desa UPN Veteran Jawa Timur Anugrah, Vikri Jaya; Universitas Pembangunan Nasional Veteran Jawa Timur Prabowo, Budi; Universitas Pembangunan Nasional Veteran Jawa Timur Hidayat N, Rusdi; Universitas Pembangunan Nasional Veteran Jawa Timur Dwiridhotjahjono, Jojok; Universitas Pembangunan Nasional Veteran Jawa Timur Sukorame sub-district has great potential for SMEs, so this is our focus in carrying out communityservice activities in Sukorame Gresik sub-district. This research aims to help MSMEs to develop theirbusiness in terms of managing the legality of their business including HALAL AND SP-PIRT. InIndonesia, it is mandatory for all MSMEs to have legality in their business, which includes halal nib,and also pirt to make MSME businesses in Indonesia more developed and able to advance to an evenbigger Rana. With this activity of making halal and pirt certification, it is intended to help MSMEs inthe Sukorame sub-district so that they can grow bigger and can be distributed to regions in Indonesiawith legality that has been determined and is mandatory for all MSMEs in Indonesia. This lack ofunderstanding by MSMEs in the Sukorame Gresik sub-district is what made us create a communityservice work program related to business legality, one of which is creating a halal and pirtsocialization work program. Because with halal certification, the public or consumers can easilyknow that the products they consume are guaranteed to be halal. Likewise, pirt is a factor in thedevelopment of MSMEs in Indonesia, because it is so important for MSMEs today, as well asguaranteeing and also as proof that the food and beverage business produced and sold by this homeindustry meets applicable food product standards.Keywords: Socialization; MSMEs; HALAL; SP-PIRT Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4598 10.33005/jbi.v15i2.4598 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4599 2024-06-06T05:34:38Z jbi:ART

Strategi Digital Marketing untuk Meningkatkan Kesadaran Merek dan Niat Beli Pelanggan di Bonassa Collection, Kabupaten Gresik Dara, Rizqi Aprilia; Universitas Pembangunan Nasional Veteran Jawa Timur BonaSSa Collection is a business unit based in the city of Surabaya and has a branch in GresikRegency. This business operates in the fashion sector, especially Muslim clothing, with a targetmarket of children to adults, both women and men. The main problem with the BonaSSa CollectionGresik Regency branch is low brand awareness and low customer purchase intention from the targetmarket. The research methodology uses qualitative research. This research aims to help increasebrand awareness and purchasing intentions of their potential customers. Data collection was carriedout using an interview system with respondents who were business owners and employees at theGresik Regency branch. Based on these results, respondents' brand awareness is low, as is customerpurchase intention. It was found that the digital media recommended for use by respondents weresocial media Instagram, Facebook, Tiktok, WhatsApp, Shopee, search engines and websites. Based onthese results, BonaSSa Collection is able to optimize Search Engine Optimization (SEO) which issupported by a website optimizer and attractive content marketing, create and optimize the use ofsocial media and Shopee.Keywords: Digital Marketing; Social Media Marketing; Brand Awareness; Customer PurchaseIntention. Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4599 10.33005/jbi.v15i2.4599 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4551 2024-06-04T16:46:45Z jbi:ART

Konsep 4D (Disconfirmation, Dissatisfaction, Dissonance, Disaffection) dalam Mengevaluasi Kualitas Layanan Pendidikan Tinggi Gendut Sukarno Sukarno, Gendut; Universitas Pembangunan Nasional Veteran Jawa Timur This research intends to examine the conceptual model of the Quality of Educational Servicesprovided by several Private Universities (PTS) in Surabaya by using a review of Disconfirmation,Dissatisfaction, Dissonance, Disaffection in evaluating the quality of educational services in StudyEvaluation and Registration Results Services; Bank Services; Student Services; HealthServices/Polyclinics; Language Center UPT Services; Computer Center Services, and CentralLibrary Services. It is hoped that this study can help leaders of Private Universities (PTS) in makingdecisions to increase and maintain the existence of student enthusiasm and/or graduation. The sampleused in this research was 200 students from 5 (five) state universities, namely: East Java "Veteran"National Development University (UPN), Airlangga University (UNAIR), Sepuluh Nopember Instituteof Technology (ITS), Surabaya State University (UNESA ), Sunan Ampel State Islamic UniversitySurabaya (UINSA). Several tests need to be carried out before the data is processed so that itconforms to the assumptions required by multivariate data analysis (validity and reliability, normality,multicolonierity or singularity). The analytical method used in this research is Structural EquationModeling [SEM], and the measurement model is Confirmatory Factor Analysis [CFA]. By usingAMOS 4.01 the test results show that the Dissatisfaction Concept is eliminated, Dissonance canevaluate from a significantly negative side the Quality of Student Education Services which isacceptable, likewise Disaffection can evaluate from a significantly negative side the Quality ofStudent Education Services which is acceptable. Meanwhile, Disconfirmation can evaluatesignificantly from a negative side that the quality of student services is unacceptable.Keywords: Disconfirmation; Dissastisfaction; Dissonance; Disaffection Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4551 10.33005/jbi.v15i1.4551 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4600 2024-06-06T05:39:32Z jbi:ART

Strategi Pengembangan Pariwisata di Tanah Senja dalam Meningkatkan Daya Tarik Wisata di Kabupaten Jombang Baharudinsyah, Mohammad Vavian; Universitas Pembangunan Nasional “Veteran” Jawa Timur Rachmanu, Edvian Ditya; Universitas Airlangga Jombang Regency has a number of unique tourism potentials, both natural and artificial, one ofwhich is Tanah Senja. This research has the main objective of knowing and analyzing tourismmarketing strategies to increase the attractiveness of Tanah Senja tourism in Jombang Regency. Thisresearch uses a qualitative descriptive method. This research was conducted at Tanah Senja. Thesubjects of this research are owners, employees, and consumers. The data analysis method used inthis research is SWOT analysis. It is hoped that the SWOT analysis will be able to make the directionof future goals to take policies that will benefit the company.Keywords: Marketing Strategy; SWOT Analysis; Tanah Senja Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4600 10.33005/jbi.v15i2.4600 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4590 2024-06-05T22:16:50Z jbi:ART

Prospek UKM Makanan Ayam Bakarnya di Desa Jurang Kuping, Kecamatan Benowo Primandhana, Wiwin Priana; Universitas Pembangunan Nasional Veteran Jawa Timur Sajian Ayam bakar dan urap urapnya semakin menambah cita rasa makanan khas Surabaya . Akantetapi sekarang lebih moderen penjualnya di jadikan satu stan dengan wisata jurang kuping sehinggabisa menjadi Destinasi wisata di kota. Makan ini sebenarnya makanan ayam bakar yang sudah umumdi Indonesia akan tetapi urap adalah makanan ciri khas Surabaya atau Jawa Timur akan tetapi menarikkarena letaknya di daerah jurang kuping yang merupkan tempat wisata yang tidak begitu ramaidikunjungi orang pengunjungnya adalah masyarakat sekitar Surabaya Gresik dan Lamongan. Jurangkuping adalah telaga di desa jurang kuping kecamatan benowo Surabaya dan rering di kunjungi olehmasyarakt sekitr maka dijualnya makanan ciri khas masyarakat tersebut adalah urap urap dan ayambakar. Di Jurang kuping terkenal jugan penjual minuman tradisional yaitu legan dan Tuak akan tetapiminuman tuakini menjadi masalah karena mnuman tuak mempunyai kadar alcohol tinggi sehinggaakan menjadi masalah soscial.Kata kunci: UKM Makanan Urap Urap Dan Ayam Bakar; Minuman Legen Dan Tuak Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4590 10.33005/jbi.v15i2.4590 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4552 2024-06-04T16:49:59Z jbi:ART

Media Sosial sebagai Strategi Peningkatan Ekonomi bagi Bisnis Kerajinan Eceng Gondok "Witrove" di Surabaya Suksmawati, Herlina; Universitas Pembangunan Nasional Veteran Jawa Timur Water hyacinth is a weed in waters, but this weed will be profitable if used as raw material for crafts,and touched with art and creative ideas. The results of processing water hyacinth plants can becreated into products that have functions or benefits. These natural materials can be used as rawmaterials for crafts which have high artistic and economic value. Making various water hyacinthcrafts can be developed into a commercial craft industry. The necessary materials and equipment areeasy to obtain or purchased at low prices. The manufacturing process is also quite easy, it can bedone by both male and female workers. Water hyacinth can be combined with other materials to formcraft products that are more varied, luxurious and elegant. Apart from that, water hyacinth crafts areeasy to market, and even have the potential to be marketed as export commodities to variouscountries. In line with the rapid development of the handicraft market, the partner group wishes todevelop creativity and innovate to develop products made from water hyacinth so that they are moreattractive to the market and have selling value. The marketing carried out by handicraft craftsmen inWitrove Surabaya still uses traditional marketing models, which only depend on the place where thecraftsmen exhibit their products. To increase income, in this case assistance is needed in marketingusing social media.Keywords: Water Hyacinth; Social Media; @Witrove Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4552 10.33005/jbi.v15i1.4552 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4601 2024-06-06T05:43:14Z jbi:ART

Tingkat Kecerahan Lampu Belakang, Visibilitas, dan Kecepatan Kendaraan yang Melewati Jalan Tol Cipali Km 188-108 Arah Jakarta Amrullah, Afif Amir; UPN Veteran Jakarta The number of accidents on the Cipali Toll road between 2019/2021 was 1000 accidents which killedtotal of 223 people, and 170 of them are known to have died as a result of rear-end collisions. Thefactor of lack of anticipation of speed and distance from the vehicle in front is thought to be the maincause. This condition can be caused by vehicle speed exceeding the limit or the front vehicle is lessvisible, so it is necessary to check the illumination level of the rear lights. This research uses adescriptive observation method. The samples are vehicles passing through the Cipali KM between 188and 108 toll road towards Jakarta, Sunday 29 January 2023 at 19.30-21.00 WIB. The speed of theobserver vehicle was 80-100 km/hour. The standard brightness level was measured using a luxmeteron the rear lights of the 2016 Suzuki Ertiga Dreza. The research results showed that some tollroadsections had lighting. There were 316 SUVs, minibuses, buses and trucks that were passed orpass through the researcher's path. From 56 truck type vehicles, 16 Trailer truck type vehicles and 1minibus had a low level of brightness, with less visible category and speed less than standard which isthought to have contributed to rear-end collisions. The conclusion is, there are still vehicles that haverear lights with low levels of brightness, less visible and low speeds which pose a risk of rear-endcollisions. So strict supervision and regulations are needed regarding the conditions for vehiclespermitted to use Toll roads at night.Keywords: Brightness; Road Accidents; Rear-End Collisions; Rear Lamp Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4601 10.33005/jbi.v15i2.4601 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4547 2024-06-04T16:13:43Z jbi:ART

Efektivitas Krisis Moneter, Nilai Tukar, dan Inflasi terhadap Pertumbuhan Ekonomi di Indonesia Fitriani, Desita; Jurusan Ekonomi Pembangunan, Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur Setiwati, Ririt Iriani Sri; Jurusan Ekonomi Pembangunan, Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur The purpose of this study was to determine the effectiveness or influence of the monetary crisis,exchange rates and inflation on economic growth in Indonesia. The research method used isqualitative research with library research. Literature study is an analysis that originates from theanalysis of textbooks and previous research. The results of the study show that the monetary, exchangerate, and inflation crises have had a positive effect on economic growth in Indonesia.Keywords: Monetary Crisis; Exchange Rate; Inflation; Economic Growth Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4547 10.33005/jbi.v15i1.4547 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4565 2024-06-05T00:27:45Z jbi:ART

Penerapan Digital Marketing dalam Upaya Mengembangkan UMKM Produk Teh Rosella di Kelurahan Ngipik Rohali, Mediana Cesyanti Ajeng; Universitas Pembangunan Nasional Veteran Jawa Timur Kusumasari, Indah Respati; Universitas Pembangunan Nasional Veteran Jawa Timur Currently, Small and Medium Micro Enterprises is one of the sectors in terms of the economy that ishighly noticed by the government, MSMEs in Indonesia are also very helpful to improve the country'seconomy. Digital marketing becomes an event for promoting or marketing a product because it isconsidered more effective and efficient, but many MSMEs still do not utilize it, one of which is theflagship MSMEs of Ngipik Village, namely Tea Rosella. MSMMEs Tea Rosella Ngipik Village has notutilized digital as its business medium due to the lack of human resources that take care of the MSMEsand the lack of knowledge about digital-based technologies. In this community service, the people ofNgipik Urban Village, especially business people, will be given knowledge of digital marketing tosupport their business activities. Activities are carried out using four methods, namely observation,data collection, digital marketing socialization and digital marketing activities assistance practice.The socialization activities held received good results with very good enthusiasm from the participantspresent, as well as online marketing activities were also quite good with audiences who saw posters ofrosella tea products. With a lack of public knowledge about digital business, it is hoped that there willbe assistance for business operators in Ngipik Village. Rosella tea, which is the flagship product ofKecamatan Ngipik, needs to be considered and redeveloped by increasing the available resources.Keywords: Micro Small and Medium Enterprises; Digital Marketing; Rosella Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4565 10.33005/jbi.v15i1.4565 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4602 2024-06-06T05:46:45Z jbi:ART

Transformasi Bisnis di Era Digital: Peran Vital Digital Marketing dalam Kesuksesan Bisnis pada Bonassa Collection Pratama, Krisna Rahmadani; Universitas Pembangunan Nasional “Veteran” Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional “Veteran” Jawa Timur The fashion industry stands out as one of the most dynamic and competitive sectors in the currentdigital era. In this context, the significance of digital marketing in establishing and sustaining afashion business has grown significantly. This journal article delves into the vital role of digitalmarketing in fashion business growth, with a particular focus on the Bonassa Collection as asuccessful case study. This research explores various digital marketing strategies employed byBonassa Collection to attain success in this challenging market. We delve into various aspects ofdigital marketing, including social media, online advertising campaigns, and online brand building.Keywords: Digital Marketing; Fashion Business; Marketing Strategies; Online Brand Building Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4602 10.33005/jbi.v15i2.4602 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4566 2024-06-05T00:39:45Z jbi:ART

Penerapan Digital Marketing melalui Media Sosial sebagai Upaya Memperluas dan Meningkatkan Pemasaran pada UMKM Keripik Tempe Assyifa' Hafidhuddin, Muhammad Azam; Universitas Pembangunan Nasional Veteran Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional Veteran Jawa Timur In the current era, SME players need to improve their marketing by implementing digital marketing sothat the products they sell can be known by the wider community. In marketing, Assyifa's Tempe ChipsSME is currently still marketing its products conventionally. The aim of this activity is to help partnersovercome their problems related to marketing which are still limited to conventional marketing. Themethods used to solve partner problems are socialization, training and mentoring. The digitalmarketing model used in this activity is the use of social media to reach more customers. The socialmedia used are Facebook and WhatsApp Business. This activity has an important role in helpingimprove marketing to partners. After the activities were carried out, SME players had anunderstanding of digital marketing using social media. SME players are able to manage and optimizeFacebook and WhatsApp Business accounts as media for conducting digital marketing. Throughdigital marketing as a marketing medium, SME players can market their products more widely andreach more consumers so that they have the potential to increase sales of these SMEs.Keywords: Digital Marketing; Social Media;SME Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4566 10.33005/jbi.v15i1.4566 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4603 2024-06-06T05:53:17Z jbi:ART

Triple Helix Collaboration to Address Increasing Financial Cybercrime Firdausi, Iasa Nur; Universitas Pembangunan Nasional Veteran Jawa Timur Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur Cybercrime or what is commonly known as cybercrime is a series of criminal activities that useinformation technology, networks or computers as the main tool or target. In responding to anddealing with the increasing number of cybercrimes in the financial sector, both universities, industryand government have interrelated influences and cannot act alone. A qualitative descriptive approachwas carried out in this research by discussing various issues in society and providing solutions oralternatives through collaboration carried out by the triple helix in a systematic and comprehensivemanner. Universities act as institutions in charge of education and basic research, industry plays arole in creating commercial goods that support programs, government acts as a supervisor andregulates the market. Universities need to increase the scale of outreach and education regardingbetter alternatives to online gambling. Companies as service providers are also required to providemore varied and innovative services to prevent people from being caught in cybercrimes such asonline gambling, illegal online loans and fraudulent investments. The government must also takeaction in the form of repressive measures such as strengthening existing regulations.Keywords: Cyber Crime; Triple Helix; Online Gambling; Illegal Online Loans; FraudulentInvestment Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4603 10.33005/jbi.v15i2.4603 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4567 2024-06-05T00:46:09Z jbi:ART

Penerapan E-Government terhadap Pengurusan Legalitas Usaha di Kelurahan Wonorejo, Kecamatan Tegalsari, Kota Surabaya Azizah, Nurul; Universitas Pembangunan Nasional Veteran Jawa Timur Marshanda, Anasthasia; Universitas Pembangunan Nasional Veteran Jawa Timur Fitrah, Aldisa Raihan; Universitas Pembangunan Nasional Veteran Jawa Timur Amalina, Alya Nur; Universitas Pembangunan Nasional Veteran Jawa Timur Micro, Small and Medium Enterprises (MSMEs) are creative economic businesses that were born asone of human activities in fulfilling their daily needs. In order for MSMEs to compete in the freemarket era, one of the conditions is the fulfillment of business legality. Recently, the governmentissued a new policy regarding the legality of MSME businesses that can be done online , namelythrough the Online Single application and web Submissions . This policy concerns the renewal of oldpublic services into E- Government -based public services . Business legality is an important elementas an indication of identity that a business entity is legal and legally valid so that it is recognized bythe community. Management of business legality is an absolute must for every business actor.Wonorejo is one of the villages in Tegalsari District , Surabaya City where most of the people work asMSME business actors. However, there are still many MSME business actors who have not legalizedtheir business due to limited information about business legality policies, so training and assistanceare needed on managing business legality for MSME business actors in Wonorejo. The purpose of thispaper is to describe how the implementation of E- Government in business legality through a singleonline application Submission in Wonorejo through socialization, training, mentoring to the formationof business licenses in the form of NIB. This study uses a descriptive research method with aqualitative approach with a case study of business actors in Wonorejo. The results of this study areresearchers can describe how the efficiency and effectiveness, as well as several supporting andinhibiting factors that affect the application of E- Government based on a single Online application.submission (OSS) in carrying out medium to upper business license services in Wonorejo.Keywords: E- government Public Service; Business Legality Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4567 10.33005/jbi.v15i1.4567 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4568 2024-06-05T22:16:49Z jbi:ART

Penerapan Perilaku Hidup Bersih dan Sehat (PHBS) pada Lingkungan Sekolah Reviandani, Oktarizka; Universitas Pembangunan Nasional Veteran Jawa Timur Nirawati, Lia; Universitas Pembangunan Nasional Veteran Jawa Timur The purpose of holding Community Service is realizing a clean and healthy lifestyle for children atSDN Muneng Kidul and Muneng Leres 3 as well as children at Tunas Abadi Kindergarten. The targetwas 60 students from SDN Muneng Kidul and SDN Muneng Leres 3 Classes IV, V and VI as well as30 children from Kindergarten class A and B in Probolinggo District, Sumberasih District. Themethod used is guidance activities in the form of lecture methods, interactive discussions, andexercises. The result of the community service activities is that there is a change in behavior patternsin students who initially ignored clean and healthy living behaviors such as washing their hands withsoap under running water, now students have started practicing these behaviors in their dailyactivities. Not only that, students have also started to get used to consuming nutritious food as a formof clean and healthy living behavior. Thus, it can be concluded that this community service activity isrunning effectively.Keywords: Clean And Healthy Behaviors; School Environment; Health Education Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4568 10.33005/jbi.v15i2.4568 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4604 2024-06-06T05:55:27Z jbi:ART

Usaha Kuliner sebagai Penggerak Ekonomi Keluarga Farida, Siti Ning; Universitas Pembangunan Nasional Veteran Jawa Timur UKM memiliki peranan sangat penting dalam perekonomian keluarga, karena sektor UKM adalahpenyumbang terbesar bagi pemasukan keuangan keluarga, paling banyak memberi masukanpendapatan keluarga, serta relative tahan terhadap krisis keuangan .Pada masa krisis ekonomi saatPandemi covid 19 tahun 2020 - 2022, banyak perusahaan-perusahaan besar tumbang, namun sectorUKM banyak yang tetap bertahan.Aktivitas roda ekonomi keluarga justru menjadi penyelamat kondisisaat itu. Salah satu jenis UKM yang tidak akan hilang sampai kapanpun adalah usaha kuliner. Selamapandemi, kuliner tergolong sektor yang berdampak moderat bagi para pelaku kuliner yang memilikigerai makanan karena pembatasan mobilitas dan upaya mengurangi kerumunan membuat restoranrestoran harus ditutup sementara. Pemasaran merupakan ujung tombak dalam sebuah bisnis, karenaaktivitas pemasaran merupakan penentu penjualan. Untuk memasarkan sebuah produk diperlukan carayang baik dan kreatif. antara lain : Penjualan Langsung, Media yang Diperoleh, Tempat Pembelian,Pemasaran Internet.Kata kunci: UKM; Kuliner; Pemasaran Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4604 10.33005/jbi.v15i2.4604 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4569 2024-06-05T22:16:50Z jbi:ART

Pengaruh Authentic Leadership terhadap Organizational Commitment yang Dimediasi oleh Knowledge Sharing Perkasa, I Gede Tito Dana; Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana Rahyuda, Agoes Ganesha; Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana Dewi, I Gusti Ayu Manuati; Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana Surya, Ida Bagus Ketut; Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Udayana Organizational commitment is the nature of the relationship between an individual and the workorganization, where the individual has confidence in the values and goals of the work organization,there is a willingness to use his efforts seriously for the benefit of the organization. Based on theexplanation regarding the existence of an organizational commitment phenomenon in the companyPT. Pak Oles Tokcer's work is influenced by the lack of emphasis on authentic leadership andknowledge sharing, so it is necessary to conduct research to explain how the knowledge sharingrelationship mediates the influence of authentic leadership on organizational commitment. Thisresearch is causal associative research using a quantitative approach. This research was conducted atPT. The work of Pak Oles Tokcer, located at Jl. Nusa Kambangan, No. 7X, Dauh Puri, West DenpasarDistrict, Denpasar City, Bali. The population in this study were all employees of PT. Pak OlesTokcer's work is located in Bali Province with 117 employees. The sampling technique used in thisresearch is saturated sampling which is included in non-probability sampling. The data analysistechnique in this research uses two analysis techniques, namely descriptive statistical analysis andinferential statistical analysis using Structural Equation Modeling (SEM). The aim of this research isto analyze the influence of Authentic Leadership on Organizational Commitment mediated byKnowledge Sharing.Keywords: Social Identity Theory; Organizational Commitment; Knowledge Sharing; AuthenticLeadership Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4569 10.33005/jbi.v15i2.4569 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4544 2024-06-05T21:29:47Z jbi:ART

Diseminasi Etika Bisnis & Content Creator kepada Karang Taruna di Kelurahan Sukorame Hakiki, Soniya Auliya Sabilah; Program Studi Administrasi Bisnis. Universitas Pembangunan Nasional “Veteran” Jawa Timur Prabowo, Budi; Program Studi Administrasi Bisnis. Universitas Pembangunan Nasional “Veteran” Jawa Timur Hidayat N, Rusdi; Universitas Pembangunan Nasional Veteran Jawa Timur Dwiridhotjahjono, Jojok; Universitas Pembangunan Nasional Veteran Jawa Timur Dissemination is an act of dissemination aimed at the younger generation with the aim of gettingmore data, raising awareness, tolerance and use of the data. Almost every region in Indonesia hasyouth organizations which are usually called youth organizations. Karang Taruna can be a forum thatexists for the improvement of the young generation, non-partisan, which is built on the basis ofawareness and a sense of social responsibility towards young individuals and society, especially theyoung generation in village/sub-district areas and social communities that reach a break-even pointwith this in essentially locked in the field of social welfare. Even more so in the business world. Thereis a moral code that must be followed for effective trading which is often called business ethics.Meanwhile, a content creator is a third party who relevantly shapes the reviews and purchasingdecisions of other customers. Apart from that, the research method used is descriptive qualitative.Data collection techniques are carried out through observation, socialization, interviews anddocumentation. The data analysis technique in this research was carried out through a process of datareduction, data collection, data presentation, and drawing conclusions.Keywords: Dissemination; Karang Taruna; Business Ethics; and Content Creator Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4544 10.33005/jbi.v15i1.4544 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4553 2024-06-04T19:47:51Z jbi:ART

Menciptakan Citra Merek yang Kuat dengan Desain Logo UMKM Graha Pangsit Vega, Amarlia; Universitas Nahdlatul Ulama Sidoarjo, Jawa Timur, Indonesia Arif, Sonhaji; Universitas Nahdlatul Ulama Sidoarjo, Jawa Timur, Indonesia Satrio, Putra Uji Deva; Universitas Nahdlatul Ulama Sidoarjo, Jawa Timur, Indonesia Andari, Trias Widha; Universitas Nahdlatul Ulama Sidoarjo, Jawa Timur, Indonesia Utami, Athika Dwi Wiji; Universitas Nahdlatul Ulama Sidoarjo, Jawa Timur, Indonesia Hartiningrum, Amalia; Universitas Nahdlatul Ulama Sidoarjo, Jawa Timur, Indonesia Graha Pangsit has succeeded in distinguishing itself with its unique taste. However, it still does nothave a good brand image in society. So it is important to recognize that building a strong brand imagerequires more than just an extraordinary product. It also involves creating a logo that can represent aunique identity. Qualitative Research Methods include analysis of literature studies, interviews andinvolving related parties directly in the PKM process to gain an in-depth understanding of thebranding strategy used by UMKM Graha Pangsit. Graha Pangsit logo design The depiction of a bowlof wonton noodles presented in the visual as well as the red flag that forms the badge means that thisnoodle dumpling is a champion in taste. The choice of red also means leader. Effective logo designcan be the key to creating a strong brand image. A logo development process that takes into accountthe unique character of the brand, a deep understanding of the market, and collaboration betweenMSME owners and designers can produce significant results in improving brand image and businessgrowth. In the context of Graha Pangsit MSMEs, the logo design has helped them attract the attentionof new customers and strengthen relationships with their loyal customers, allowing them to competein an increasingly busy culinary market.Keywords: Brand Image; Logo; MSMEs Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4553 10.33005/jbi.v15i1.4553 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4554 2024-06-04T20:07:55Z jbi:ART

Mengoptimalkan Kinerja Bisnis Dawet Siwalan Hendrosari Melalui Pendekatan Ekonomi Manajerial Aditya, Alfandi; Universitas Gresik Wahyuni, Titik; Universitas Gresik Shofi, M. Hikamus; Universitas Gresik Firmansyah, Muhammad Yusni Rifqie Insan; Universitas Gresik Burhan, Umar; Universitas Gresik Dawet comes from Jepara, Central Java, but is famous for its unique taste in many regions inIndonesia. Dawet Ice from Hendrosari Village, Menganti Gresik District is combined with Siwalanfruit to become Dawet Siwalan Ice (DILAN). DILAN sales are managed from the Siwalan sales centerand focus on educational tourism in Hendrosari. The quality of the resulting taste and its coordinationbetween local and global is an interesting study. This research uses observation methods to collectinformation about the business. Observations show that Es Dawet Siwalan only sells drinks and notfood. In the face of economic globalization, corporate competition and the need for rapid innovation,small and medium enterprises require continuous support from stakeholders for economic recovery.One of the current challenges in increasing productivity and competitiveness is the increase inbeverage imports in Indonesia. So I think local drinks should be reintroduced as a good concept.There are many issues that need to be considered by both the business world and the government. Forexample, using effective marketing strategies to increase beverage sales and optimizing the supplychain to reduce production costs. Implementing risk management will also help companies overcomefuture challenges such as fluctuations in raw material prices and intense competition in the beveragemarket.Keywords: Business; Dawet Siwalan Ice; Application of Managerial Economics. Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4554 10.33005/jbi.v15i1.4554 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4555 2024-06-04T20:12:23Z jbi:ART

Optimalisasi Internet of Things pada Pembelajaran PAUD di Desa Masangan Kulon, Sidoarjo Aziz, Muhammad Hilmy; Universitas Bhayangkara Surabaya Wulansari, Trie Indah; Universitas Pembangunan Nasional Veteran Jawa Timur The Internet has transformed into a need that will never be marginalized by the people of Indonesia,including the world of education, which has widely used the Internet as a companion for teaching andlearning activities. The Internet provides countless spaces to explore many things that can bring lifeexperiences, especially for early childhood, who need a lot of insight for the development of sensoryand motor stimuli. This research focuses on how the Internet has a divided impact on optimizing thelearning of Early Childhood Education (PAUD) students that have the potential to be used in learningmedia. The research method will be closely related to qualitative research by emphasizing theobservation aspect. Observation brings researchers to a reality that can be observed by the fivehuman senses, thus allowing the updating of models for the realization of new digital-based learning.This study produces several main things that are the answer to optimizing the use of the Internet inECCE learning. First, the Internet as a means of communication and information provides a newatmosphere related to ECCE student learning, such as distance learning, which is needed to exploremore demonstrations called live streaming of the animal world, the professional world, and the worldof flora. Second, the Internet, as a means of supporting learning, can act as an optimization ofpractical teachings, such as learning about limbs, learning about how to make food, and how to makea game. By optimizing the potential of the Internet in all aspects of learning, ECCE becomes a strongfoundation upon which intellectual human resources are produced.Keywords: Internet of Things; Learning Communication Model; Early Childhood Education Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4555 10.33005/jbi.v15i1.4555 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4196 2023-12-15T02:07:47Z jbi:ART

Pengaruh Investasi dan upah minimum terhadap penyerapan tenaga kerja di Kabupaten Gresik Abdilla, Abdilla; Sekolah Tinggi Ilmu Ekonomi International Business Management Jawa Timur Iswati, Iswati; Sekolah Tinggi Ilmu Ekonomi International Business Management Jawa Timur Peneliti ingin memahami tentang pengaruh investasi terhadap penyerapan tenaga kerja diKabupaten Gresik; dan juga pengaruh upah minimum terhadap penyerapan tenaga kerja diKabupaten Gresik; serta bagaimana pengaruh investasi dan upah minimum secara bersama-samaterhadap penyerapan tenaga kerja di Kabupaten Gresik. Metode penelitian yang digunakan ialahkuantitatif. Serta untuk populasinya sendiri merupakah seluruh perkembangan investasi, upahminimum dan angkatan kerja pada Kabupaten Gresik pada tahun 2018-2022. Dan untuk sampel,yang digunakan peneliti ialah dengan menggunakan teknik total sampling. Sedangkan untuk datadidapatkan dengan teknik dokumentasi dan studi kepustakaan. Setelahnya dapat dilakukan analisaregresi berganda menggunakan analisa ini peneliti mendapatkan hasil seperti untuk variabel X1Investasi yaitu memiliki pengaruh terhadap variabel Y penyerapan tenaga kerja, serta teruntukvarabel X2 upah Minimum X2 juga memiliki pengaruh terhadap variabel Y penyerapan tenaga kerja.Kata Kunci : Investasi, Upah Minimum, Penyerapan Tenaga Kerja Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4196 10.33005/jbi.v14i2.4196 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4557 2024-06-04T20:35:30Z jbi:ART

Pemanfaatan Media Sosial dalam Memperkenalkan Produk Batik Ecoprint Komunitas Harapan di Semarang Susanti, Ety Dwi; Universitas Pembangunan Nasional Veteran Jawa Timur Saat ini orang menjadi bagian dalam perkembangan pasar online , dengan memanfaatkan pemasarandigital , memenuhi kebutuhan hidupnya , dan itu ditangkap para pelaku usaha online. Pandemi telahmereda , pasar yang sudah dibangun harus tetap dirawat , dijaga , jika usaha kecil / rumahan duluhanya melayani pasar yang terbatas , yaitu orang yang di sekitarnya , maka dengan adanya peluangpasar digital ini , menjadikan para pelaku online harus memiliki trik dan strategi yang tepat. Salahsatunya adalah dengan memanfaatkan sosial media , media sosial telah menjadi platform yang pentingdalam strategi pemasaran digital di Indonesia. Dengan penetrasi internet yang tinggi dan penggunaanmedia sosial yang meluas , pemanfaatan media sosial sebagai tempat pemasaran digital telah menjadikebutuhan mendesak bagi pelaku usaha untuk mencapai target pasar. Indonesia memiliki penggunamedia sosial yang sangat besar. Menurut data terbaru, lebih dari 180 juta penduduk Indonesia aktifmenggunakan media sosial, menjadikannya salah satu pngsa pasar terbesar di dunia. Platform mediasosial menyediakan alat yang kuat untuk menargetkan pasar yang relevan berdasarkan demografi ,minat dan perilaku pengguna, ini memungkinkan pelaku usaha untuk melakukan perkenalan produksebagai bentuk kegiatan promosi Pemanfaatan media sosial sebagai tempat pemasaran digital ini ,juga akan membantu upaya Komunitas Harapan dalam memperkenalkan salah satu produk hasilpraktek pelatihan EcoPrint untuk ibu-ibu yang merupakan binaannya. Dengan pendekatan yang tepat ,maka upaya promosi melalui media sosial ini dapat membangun kesadaran produk yang kuat,meningkatkan interaksi dengan konsumen dan bisa menjadi peluang untuk meningkatkan penjualan.Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah membantu ibu-ibu yang terkabungdalam Komunitas Harapan untuk memperkenalkan hasil kerajinan Ecoprint nya untuk bisa dikenalmasyarakat. Metode yang digunakan dalam kegiatan ini yaitu : survey lokasi kegiatan KomunitasHarapan, memberikan edukasi pemanfaatan dan keuntungan menggunakan media sosial dalampemasaran produk, pembuatan media sosial, dan tahap monitoring. Hasil dari kegiatan inimenunjukkan bahwa paltform media sosial berperan penting dalam memperkenalkan hasil kerajinanEcoPrint nya. Optimalisasi pemanfaatan media sosial sebagai sarana pemasaran produk dapat menjadisarana memperkenalkan hasil kerajinan dan menjangkau konsumen dengan skala yang lebih luas.Kata kunci: Strategi Pemasaran; Media Sosial; Pelaku Usaha Kerajinan Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4557 10.33005/jbi.v15i1.4557 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4198 2024-01-18T09:19:32Z jbi:ART

Analisis Pertumbuhan Laba Dalam Mengukur Nilai Perusahaan Di Pt Waskita Karya Tbk Periode Tahun 2017- 2021 Supyan, Alisyah Dwi Fitriani; Universitas Pasundan Nurhayati, Nurhayati; Universitas Pasundan Maulana, M Fikry; Universitas Pasundan Tujuan penelitian ini dilakukan untuk mengetahui dan menganalisis faktor-faktoryang mempengaruhi nilai perusahaan di PT Waskita Karya Tbk Periode Tahun 2017-2021. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Teknikpengumpulan data primer dilakukan dengan Observasi Non Partisipan danwawancara terstruktur. Teknik Analisis data yang digunakan adalah pengukuran ataurumus untuk pertumbuhan laba dan nilai perusahaan. Hasil penelitian menunjukkanbahwa (1) Pertumbuhan laba di PT. Waskita Karya Tbk pada tahun 2017-2021 ratarata pertahun sebesar -2,079. Artinya perusahaan belum mampu untuk menghasilkankeuntungan atau kondisi kinerja keuangan tidak baik. (2) Nilai perusahaan di PT.Waskita Karya Tbk rata-rata pertahun sebesar 0,897. Artinya harga pasar saham PT.Waskita Karya Tbk dibawah lebih rendah dari nilai bukunya. (3) Faktor-faktor yangmempengaruhi nilai perusahaan di PT Waskita Karya Tbk Periode Tahun 2017-2021terdiri dari faktor internal dan faktor eksternal. Faktor internal terdiri dari penjualan,naiknya bahan baku, penggunaan media sosial, dan administrasi. Sedangkan faktoreksternal terdiri dari inflasi, suku bunga, persaingan, dan kebijakan pemerintah.Kata Kunci : Pertumbuhan Laba, Nilai Perusahaan Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4198 10.33005/jbi.v14i2.4198 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4199 2023-12-15T02:07:47Z jbi:ART

Pengaruh Brand Image Dan Brand Awareness Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Rachmanu, Edvian Ditya; Universitas Airlangga Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand awareness terhadap loyalitaspelanggan melalui kepuasan pelanggan sebagai variabel intervening pada pengguna Vivo di Surabaya. Jenispenelitian ini adalah penelitian kuantitatif, sedangkan pada penelitian ini populasi yang digunakan adalahakun Instagram @vivo_indonesia yang memiliki 857.171 followers, dengan teknik pengambilan sampelmenggunakan purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan teknik analisisstatistik deskriptif dan inferensial menggunakan program Smart-PLS 4.0. Berdasarkan hasil penelitian dapatdisimpulkan bahwa brand image berpengaruh positif dan signifikan terhadap kepuasan konsumen. Brandawareness berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelangganberpengaruh positif dan signifikan terhadap loyalitas pelanggan. Brand image berpengaruh positif dan tidaksignifikan terhadap loyalitas pelanggan. Brand awareness berpengaruh positif dan signifikan terhadaployalitas pelanggan. Brand image berpengaruh negatif dan signifikan terhadap loyalitas pelanggan melaluikepuasan pelanggan. Brand awareness berpengaruh positif dan signifikan terhadap loyalitas pelangganmelalui kepuasan pelanggan.Kata kunci: Brand Image, Brand Awareness, Kepuasan Pelanggan, Loyalitas Pelanggan Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4199 10.33005/jbi.v14i2.4199 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4201 2023-12-15T02:07:47Z jbi:ART

Upaya Peningkatan Penjualan Preloved Stuff Melalui Pemanfaatan Social Media Instagram ( Studi Pada Rockabella.Id ) Susanti, Ety Dwi; Universitas Pembangunan Nasional Veteran Jawa Timur Rockabella.id adalah salah satu akun yang menjual preloved stuffdidirikan pada tahun 2013. Rockabella.id memperkenalkan dan menggunakanInstagram sebagai media pemasarannya untuk menarik perhatian pelanggannya.Rockabella.id banyak mendapatkan keuntungan dari hasil penjualannya.Tujuan penelitian ini adalah Untuk mengetahui upaya peningkatanpenjualan preloved stuff melalui pemanfaatan social media instagram. Penelitianini menggunakan metode penelitian kualitatif dengan analisis deskriptif.Penelitian ini menggunakan informan 7 (tujuh) orang, pemilik Rockabella.id , 2(dua) pembeli baru, 2 (dua) repeat order, dan 2 (pelanggan). Teknik pengumpulandata yang digunakan adalah observasi, wawancara, dokumentasi dan internetsearching.Hasil yang diperoleh menunjukkan bahwa instagram dapat membantudalam meningkatkan volume pejualan produk Rockabella.id, dengan fitur-fiturbawaan instagram dapat membuat pengguna media sosial suka menggunakanaplikasi dan menyederhanakan untuk pemasaran dan mampu memberikan dampakuntuk menarik banyak pengunjung baru yang tertarik dan mungkin akan menjadipengunjung biasa di akun instagram dari bisnis online.Kata Kunci : Pemanfaatan Social Media , Peningkatan Penjualan Preloved Stuff Program Studi Ilmu Administrasi Bisnis 2023-12-15 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4201 10.33005/jbi.v14i2.4201 Jurnal Bisnis Indonesia; Vol 14, No 2 (2023): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4594 2024-06-06T00:58:26Z jbi:ART

Sosialisasi dan Pendampingan Pembuatan Nomor Induk Berusaha untuk Pelaku UMKM di Kelurahan Tlogopatut Pranata, Dandy Dimas; Universitas Pembangunan Nasional “Veteran” Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional “Veteran” Jawa Timur Micro, Small and Medium Enterprises (MSMEs) play a vital role in economic growth and job creationin Indonesia. However, most MSME players often face obstacles in applying for business licences,including the Business Identification Number (NIBregulatory reform efforts. This study aims toinvestigate the impact of a socialisation and mentoring programme on NIB production for MSMEs inKelurahan Tlogopatut, Gresik. This research uses a qualitative approach with in-depth observationand field data collection methods. The results showed that an effective socialisation programme andcareful mentoring had a positive impact on MSME players. MSME players who participated in theprogramme gained a better understanding of the NIB requirements and application procedures. Inaddition, assistance in form filling and the licensing process also helped to reduce the time needed toobtain an NIB and avoid bureaucratic problems that could potentially harm businesses. This researchhas significant implications in the context of business ease and MSME development in KelurahanTlogopatut, Gresik. The results highlight the importance of local government and other stakeholders'efforts in providing effective socialisation and mentoring programmes to support MSME actors inmeeting licensing requirements, particularly NIB. This is a key step.Keywords: Socialisation; Mentoring; NIB; MSME; Business Actors Program Studi Ilmu Administrasi Bisnis 2024-06-05 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4594 10.33005/jbi.v15i2.4594 Jurnal Bisnis Indonesia; Vol 15, No 2 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4558 2024-06-04T20:40:37Z jbi:ART

Pemasangan Kata-Kata Unik menggunakan Kayu Bekas Guna Meningkatkan Potensi Wisata Lembah Winden Yudhoyono, Aryo Prasetyo; Universitas Pembangunan Nasional Veteran Jawa Timur Baihaqi, Aufa Izzudin; Universitas Pembangunan Nasional Veteran Jawa Timur Tourism development using used materials is a very good thing to do for the purpose of developingtheir tourism as well as processing non-value materials into valuable ones. This can be the first stepto increase the existing tourism potentials, by using used wood to make a tourist decoration as well asa photo spot for visitors. The method used is a discussion and direct survey to the Winden Valley tour,and the practice of making these words using paint and used wood provided by Wonosalam residents.This activity not only increases tourism potential but also reduces existing wastes by reprocessingthem, which in the end the Winden Valley accepts these unique words.Keywords: Tourism Development; Used Materials; Tourism Potential Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4558 10.33005/jbi.v15i1.4558 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

oai:ejournal.upnjatim.ac.id:article/4559 2024-06-04T20:45:09Z jbi:ART

Pemberdayaan Pemasaran UMKM Berbasis Digital di Kelurahan Tlogopatut, Kecamatan Gresik, Kabupaten Gresik Mujib, Wahyu Abdul; Universitas Pembangunan Nasional Veteran Jawa Timur Ikaningtyas, Maharani; Universitas Pembangunan Nasional Veteran Jawa Timur Digital marketing has become a crucial element in enhancing the competitiveness of Micro, Small,and Medium Enterprises (UMKM) in various regions. This research aims to examine the efforts toempower digital marketing for UMKM in Tlogopatut Village, Gresik. The research methodologyinvolves surveys, interviews, and data analysis related to the implementation of digital marketingstrategies by MSMEs in this area. The results of the research indicate that empowering digitalmarketing for UMKM holds significant potential for increasing market access and product sales.However, various challenges are faced by UMKM operators in adopting digital marketing strategies,such as a lack of digital technology knowledge and limited digital infrastructure. Therefore,empowerment efforts through training, technical support, and digital infrastructure development areessential to assist UMKM in optimizing their marketing potential. This research provides valuableinsights into the challenges and opportunities of implementing digital marketing in UMKM inTlogopatut Village, Gresik, and offers a foundation for policymakers and local stakeholders to designmore effective empowerment programs.Keywords: Digital Marketing; UMKM; Digital Strategy Program Studi Ilmu Administrasi Bisnis 2024-06-04 Peer-reviewed Article application/pdf http://ejournal.upnjatim.ac.id/index.php/jbi/article/view/4559 10.33005/jbi.v15i1.4559 Jurnal Bisnis Indonesia; Vol 15, No 1 (2024): Jurnal Bisnis Indonesia en Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). 0e14bd221f62a84cb3f8e934dbea8dc1