PENGARUH E-SERVICE QUALITY, BRAND IMAGE dan HARGA TERHADAP MINAT BELI KONSUMEN ONLINE SHOP BLIBLI.COM (Studi Kasus Konsumen Blibli.com UPN “Veteran” Jawa Timur)
Abstract
This study aims to determine how the influence of E-Service Quality, Brand
Image and Harga on Minat Beli Konsumen in Blibli.com Online Shop. In this
case the researcher took a sample in the UPN "Veteran of East Java.
The research method used is descriptive research with a quantitative approach.
Data collection techniques through the distribution of questionnaires to
respondents. The population in this study is the Blibli.com UPN "Veteran"
Consumer in East Java. The sample uses a purposive sampling method. the
sampling technique with the characteristics of consumers who have made
purchases at Blibli.com Online Shop 2-3 times. Data analysis techniques in this
study used descriptive analysis techniques per variable and multiple linear
regression analysis.
Based on the results of the analysis using the t test, it is concluded that the E-
Service Quality variable partially influences the variable of Minat Beli
Konsumen then concluded the Price variable partially effect on Minat Beli
Konsumen,
Based on the results of the analysis using the F Test, the E-Service Quality,
Brand Image and Harga variables were jointly and simultaneously influential
and significantly affected the Blibli.com Online Shop Minat Beli Konsumen in
the research case in the UPN "Veteran East Java consumer environment.
Keywoord :E-Service Quality, Brand Image, Harga, Minat Beli Konsumen
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