ANALISIS FAKTOR – FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGGUNAKAN JASA LAYANAN EKSPEDISI POS INDONESIA
Abstract
Pos Indonesia is a company engaged in goods delivery services that already have about
24,000 service points that reach almost all sub-districts and villages/ villages, to remote
locations in Indonesia. This study explains what factors consumers consider in using Pos
Indonesia expedition services, which aims to know what factors influence consumers in using
Pos Indonesia expedition services.
Research method using quantitative research type, Factors - factors studied is marketing
mix (7P). In this study, the population is Kebon Rojo Surabaya post office, while the sample
is as many as 100 respondents who have used Pos Indonesia expedition services. The sample
is obtained from unknown population formula with accidental sampling method that uses
criteria to be considered as a sample (Purposive Sampling).
The results of the calculation of factor analysis by including 18 variables obtained that
KMO measure of sampling adequency (MSA) of 0.858 and barlett's test of 672,998 with a
significance rate of 0.000. Based on the analysis of factors using rotation (varimax) it can be
obtained manifest variables with a total of 4 new factors, namely consumer satisfaction
factors, service factors, consumer perception factors, and Branding factors. Of the 4 new
factors obtained, the four factors qualify as factors because they have an eign value of more
than 1, and the most considered variable is a comfortable waiting room variable.
Keywords: Product Variations, Memorable Brand, Service Quality, Price Variants,
Affordable Prices, Price According to Quality, Strategic Location, Easy to Find
Location, Interesting Ads, Promotions Through Social Media, Promotions Through
Brochures, Employee Appearance, Employee Courtesy, Employee Responsiveness,
Timely Delivery, Fast Claim Process, Comfortable Waiting Room, Cleanliness.
Refbacks
- There are currently no refbacks.