PREFERENSI WISATAWAN TERHADAP KUNJUNGAN WISATA DI KUSUMA AGROWISATA KOTA BATU JAWA TIMUR

Abstract

Based on the results of analysis, the first objective of consumer characteristics in Kusuma Agrowisata is dominated by male gender with adult age of 25-35 Years. Background The dominant education of SMA and Diploma with employment as private and entrepreneur employee who have income Rp.2.500.000, - Rp. 5.000.000.-. The area of ​​origin of visitors or tourists dominated local area of ​​East Java. Where the factors influencing the tourist visit in kusuma agrowisata based on simultaneous test (Test F) that attraction, facility, additional service, accessibility, security, and promotion together (simultaneously) have a positive effect to visit wisata at Kusuma Agrowisata Kota Batu . While partially (t test): The influence of Attraction, Facility, Accessibility, Security and Promotion have a positive effect on tourist visit. For Additional Services negatively affect tourist visits.

DOI : https://doi.org/10.33005/adv.v8i1.1626