Feasibility analysis of Pempek MSMEs processing business made from mackerel (Scomberomorus sp.) in the District Cileunyi Bandung Regency

doi:10.33005/agridevina.v13i1.4389

Feasibility analysis of Pempek MSMEs processing business made from mackerel (Scomberomorus sp.) in the District Cileunyi Bandung Regency

junianto - -

Abstract

Culinary business "Pempek Dahsyat" managed at home. There are Pempek kapal selam, pempek lenjer, Pempek adaan, Pempek kulit ikan, and tekwan. The purpose of this study was to determine whether the business "Pempek Palembang Musi Raya", which is located on Jalan Kavling Mekar Biru No.213A, RT.01 / RW.07, Cibiru Hilir, District. Cileunyi, Bandung regency, West Java 40626, worthy to be established. The research was conducted through observation, interviews, and documentation. Legal analysis, marketing analysis, and environmental analysis were used. Business "Pempek Dahsyat" has been included and meets all aspects of the analysis so that this study can be considered feasible.

References

Aldhiansyah, I. (2023). Analisis Kelayakan Bisnis UMKM Makanan Khas Palembang. RESWARA; Jurnal Riset Ilmu Teknik, 1(1), 25-34.

Fridayanthi, P. D., Sukendra, I. K., Puspawati, G. A. M., & Dharmadewi, A. I. M. (2021). Pkm. Bisnis Kuliner Di Era New Normal Pada Kegiatan Bakti Sosial Upmi 2020. Jurnal Pengabdian Kepada Masyarakat Widya Mahadi, 1(2), 11-20.

Kamaluddin, I. H. A., & Patta Rapanna, S. E. (2017). Administrasi bisnis (Vol. 1). Sah Media.

Sugiyono, 2002. Metode Penelitian Administrasi RdD, Bandung: Alfabeta

Sugiyono, (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta.

Full Text: PDF

DOI : https://doi.org/10.33005/agridevina.v13i1.4389