Model Pengembangan Program Corporate Social Responsibility (CSR) “Broadband Learning Center” (BLC) Pada PT. Telkom

Abstract

Companies need to establish a good image to the public so it can be profitable for his company. PT. Telekomunikasi Indonesia East Java Regional Division V has an obligation to be responsible for the gap and the Internet Computer Technology in Surabaya, Corporate Social Responsibility is Broadband Learning Center.

The Macro Model Of Public Relations Evaluation models used to measure the development of a program that is conducted by a Public Relations company. The research method used is descriptive quantitative research. The population of this research is the public or users of Broadband Learning Center aged 17 - 60 years who knows CSR programs Telkom Broadband Learning Center on the assumption that respondents understand what is being researched that will affect the accuracy of the data generated. Sampling technique in this study using purposive sampling technique. Based on the sampling technique, the number of respondents obtained as many as 100 people.

Based on the analysis of the results of a survey conducted by researchers of the development model of CSR Broadband Learning Center program, an overall total score of each indicator CSR program "Broadband Learning Center can be inferred include Corporate Social Responsibility program that develops a change in attitude, changes in behavior and level of consciousness

DOI https://doi.org/10.33005/jdg.v7i1.1196